Sportscaster and Dancing with the Stars host Erin Andrews, who’s hosting a series of interviews with CMOs at ANA Masters of Marketing next week, was kind enough to share with us her insights as one of the most recognized and respected female sports broadcasters in the industry on influence, followers and the role of women on social media and beyond.
WHOSAY: What's your favorite social platform for building your brand and why?
Erin Andrews: Instagram and Twitter are my go-to for social media. But lately, I've really been into Instagram Stories the most. I like how you can post and it doesn't stay on your page forever. This way, I can post more content that’s less important and give people a look into all the random, quirky moments of my life. I think it’s the best for showing people your personality.
WS: How do you use your social networks to stay in touch with and engage your fans?
EA: Social media is great for giving fans a behind-the-scenes look into my life and also a great way to promote everything I'm working on. They know what football games I'm covering when I post sideline videos, or I can post pictures at Dancing With the Stars rehearsals to remind everyone to tune in for the show that night.
WS: What do you look for when deciding to work with a brand or on behalf of a cause?
EA: The most important thing for me is that I have to like the brand or cause, or else it wouldn't be an organic and believable partnership. I look for things that really fit into my lifestyle and represent who I am. Whatever it has to make sense for me in my everyday life.
WS: Who were some of the role models that inspired you as a young professional and that continue to do today?
EA: My dad and Melissa Stark.
WS: What does it take for women to succeed in the media industry?
EA: You have to be really thick skinned to make it in this industry, especially as a woman. My biggest advice is to always do your homework and be as educated as possible about what you're covering.
Very few people in the world know exactly what they want to be at the age of 13, much less make that dream into a reality, but that’s exactly what Erin Andrews did, as she’s become one of the most recognized and respected female sports broadcasters in the industry.
As part of FOX Sports’ “A Team,” Andrews currently reports for FOX NFL Sunday, for sideline coverage and features, a show that records a staggering 56.4 million unique viewers.
Andrews recently wrapped her 6th season as Co-Host of ABC’slong running reality series, Dancing with the Stars, alongside Tom Bergeron this fall. Having a unique perspective on the competition, Erin was also a contestant in 2010, where she was paired with MaksimChmerkovkiy and earned third place.
Recent notable appearances include her coverage of Super Bowl LI & Super BowlXLVIII, the 2015 & 2014 World Series and host of FOX’s Prime Time College Football Pregame Show. Prior to her move to FOX, Andrews spent eight years at ESPN where she hosted the first hour of ESPN’s College GameDay on ESPNU and was a features reporter for the full three-hour program, congruently serving as a sideline reporter for NCAA football and basketball games.
Erin began her career with Fox Sports-Florida South as a freelance reporter and Tampa Bay Lightning reporter for the Sunshine Network. She joined ESPN in May 2004 as a reporter for the network’s National Hockey League coverage and quickly become a fan favorite, transitioning into college football, basketball, baseball and Major League Baseball.
Photo credit: Brian Bowen