Every day, with every campaign and every single piece of content we create, we must ask ourselves “how we can creatively balance the branding elements with the authenticity and voice of the talent’s social feed?”
So, stop focusing on follower count and trying to randomly engage potential influencers online. Instead, follow and get to know them by developing a relationship based on mutual respect and trust. The results will speak for themselves.
The influencers partnered with Oreo in the social media contest My Oreo Creation that encourages fans to submit Twitter and Instagram posts (video, photo and/or text) suggesting their dream Oreo flavor using the hashtags #MyOreoCreation and #contest.
Working with both brands and influencers for live events takes experience, thoughtfulness, and A LOT of creative development and planning—before execution is even in sight. As seasoned WHOSAY creatives, we say, "bring it on!"
Steve Ellis thinks you should turn on your ad-blocker. "Most ads are really bad," the WHOSAY co-founder and CEO admitted to Open Mobile Media, a sentiment echoed by an increasing number of advertising executives nowadays.
The ‘Saturday Night Live’ cast member, known for playing First Lady Melania Trump, joins WHOSAY President of Sales and Marketing Rob Gregory at Atlanta’s Social Shake Up to talk about the way social media influences her work.