Retailtainment Takes Influencer Marketing Beyond Social and Into the Store
There is no secret that, when done right, influencer marketing is one of the most effective ways to engage consumers. Mike Swart, the Head of WHOSAY Shopper Marketing division, will explain how to take influencer marketing beyond social media and into the brick and mortar store during the Shopper Marketers’ Toolbox conference to take place on September 26 in Bentonville, Arkansas.
He’ll be joined by Country music superstar Hunter Hayes, a creator used to engage millions of fans online and onstage. Hunter will be sharing his favorite ways to communicate with his followers on social media as well as to create experiences for them to interact in real life.
“Branded experiences allow marketers to connect with shoppers in a deeper, more meaningful way,” said Swart. “Hunter's ability to genuinely engage his fans will provide an invaluable Shopper Marketing roadmap to bridge experiences with influence in a way that will deliver business results while also providing value to shoppers.”
Hunter and Mike will be providing an insightful view into the process of leveraging talent’s creativity to take the power of influencer marketing beyond platforms such as Instagram, YouTube, and Facebook and creating live experiences where consumers interact with the talent and the brand in the actual store.
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