Getting to Know: Eyal Vadai, a.k.a. ‘The DR Guy’
Founded in 2010, WHOSAY, a Viacom company, is built from the best of entertainment, technology, and advertising. The people that power WHOSAY are driven by resilience, curiosity, bravery, service, care and teamwork. They also foster a spirit of creativity, innovation, and commitment.
Today you will get to know another one of the team members who live by this mantra; Eyal Vadai, Director of Direct Response.
WHOSAY: What’s your role at WHOSAY?
Eyal Vadai: I'm the Director of Direct Response (DR GUY). I am responsible for influencer campaigns that are performance-based to generate new user acquisition.
WS: What’s the part you enjoy the most about your job?
EV: Since I am the DR guy in the office I would say that the most enjoyable part of my job is analyzing the media stats on a daily basis (even though I check them hourly) making sure we are exceeding the clients KPI’s
WS: And the most challenging part?
EV: Making sure we are hitting the clients KPIs
WS: What did you do before joining us?
EV: I co-founded and built three different Ad-tech companies which were sold to larger organizations.
WS: What’s your secret life hack and/or productive hack?
EV: I wouldn’t say I have a life hack since life is too dynamic to figure out. I tend to observe situations from the outside and then drop some knowledge when and where I feel necessary.
WS: What don’t most people know about you?
EV: I am a big fan of real crime stories, I find it fascinating how criminals think and operate.
WS: What’s the best advice you’ve ever received?
EV: You have 2 ears and 1 mouth. Listen before you speak.
1. What animal would you choose to be? Eagle so I can soar high in the sky and view the world from above
2. If you had to eat one meal every day for the rest of your life what would it be? Breakfast foods
3. If you had your own late night talk show, who would you invite as your first guest? My wife and kids
4. What’s your go-to karaoke song? I don't usually do karaoke but when I do I sing this:
Previously, in Getting to Know You:
Mike Swart, Head of Shopping Marketing
Lisa Bryant, Marketing Manager
Sam Jones, Master Storyteller
Kay Blair, Digital Media Buyer
Joel Ponce, Account Director
Caitlin Curry, Account Manager
Josh Venkataraman, Campaign Activation Coordinator
Jenna Sereni, VP Marketing & Creative Services
Anthony 'Hootz' Taylor, Sr. Manager, Creative Services
Nate Anderson, Creative Lead
Sarah Gillman, Director, Activation & Branded Content
Stephen Glasco, Senior Account Manager
Margo Alvarez, Legal Coordinator
Ty Jones, VP, Talent
Jason Bowers, Head of Production
Daion Morton, Talent Coordinator, Diversity
Claire Bai, Media Analyst and Buyer