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WHOSAY

Influencer marketing campaigns for brands in every vertical with every level of talent, performance guaranteed..

GO
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WHOSAY Shopper

Dedicated services focused on sparking brick-and-mortar stores sales through influencer marketing.

GO

 

WHOSAY offers complete influence marketing services for brands in every vertical with every level of influencer talent. Brand safety and measurable performance is guaranteed.

 

SERVICES

 
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1. Campaign Objectives

WHOSAY helps its clients set detailed influence marketing objectives in Awareness, Engagement, Sentiment and Action. The objectives determine the creative direction, most effective talent matches, distribution and media plans, and the campaign success metrics.

 
 
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2. Audience Targeting

WHOSAY goes beyond simple demographics and paints a complete picture of a campaign's target audiences through understanding brand fans, talent fans and passion points and up to 90 different criteria. WHOSAY first party data creates audiences that produce up to 30% increase engagement vs. Facebook suggested audiences.

 
 
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3. Talent

WHOSAY matches your influence campaign to professionally vetted Celebrities, Influencers and Micro Influencers, that have each been analyzed for fraudulent activity and brand safety.  WHOSAY measures potential fan reach and engagement and clearly allocates the campaign budget. WHOSAY expertly manages all talent contracting, legal, SAG and FTC compliance.

 
 
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4. Content

After developing the content strategy,  WHOSAY produces every kind of content from videos to GIFs to boomerangs and images. From short form to long form, the right content increases campaign performance and improves consumer sentiment every time.

 
 
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5. Distribution

WHOSAY optimizes the distribution of the campaign content to meet your campaign objectives across social, digital, TV and OOH. WHOSAY monitors distribution performance as each audience is served and then doubles down on the best performing segments to deliver efficient reach, desired actions and positive sentiment.

 
 
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6. Measurement

Measuring influence marketing performance is an art and a science. WHOSAY offers the most comprehensive campaign measurement and analytics. Beyond impressions and engagements, WHOSAY leverages proprietary and 3rd party tools to measure sentiment, brand lift and ROI.

 

INFLUENCE MARKETING PACKAGES


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The full spectrum of premium talent matched with premium WHOSAY creative and media performance guarantees.

  • Micro-Influencers, Influencers, Trailblazers, Icons
  • Premium in-house video and image production
  • Guaranteed media performance

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Social influencers creating their own content, partnered with premium WHOSAY creative ideas and media guarantees.

  • Influencers and Micro-Influencers
  • “Selfie style” production
  • Guaranteed media performance

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Premium talent quickly amplify the reach and performance of your existing brand videos, photos, links, etc.

  • Share existing Brand content 
  • Micro-Influencers, Influencers, Trailblazers, Icons
  • Guaranteed media performance

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High quality creative and influential talent to power direct response campaigns.

  • Micro-Influencers, Influencers
  • Original image production 
  • Guaranteed CPA to WHOSAY

 

WHOSAY Shopper is a dedicated services group focused on helping brick-and-mortar and e-commerce retailers spark sales with high level influence marketing. Distribution extends beyond social channels to includes in-store, displays, media and live retail events.

 

SERVICES

 
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1. Shopper Campaign Objectives

WHOSAY Shopper specializes in targeting retail specific shoppers by understanding the complex blend of branding, shopper targeting, purchase triggers and retail culture. Success is achieved when awareness, engagement and positive brand and retail sentiment lead to purchase action.

 
 
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2. Audience Targeting

WHOSAY goes beyond simple demographics and paints a complete picture of a Shopper Audience by understanding brand fans, talent fans, passion points, shopper psychographics and up to 90 other criteria. WHOSAY first party data isolates retail specific, targeted shopper audiences that produce 3X engagement and action vs Facebook suggested audiences.

 
 
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3. Talent

WHOSAY matches your influence campaign to professionally vetted Celebrities, Influencers and Micro Influencers, that have been analyzed for brand safety and retail relevance and alignment. WHOSAY expertly negotiates all content and in-store usage rights, appearances and PR requirements as part of talent contracting, legal, SAG and FTC compliance.

 
 
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4. Content

After developing a content strategy and in collaboration with professional Talent, WHOSAY in-house production produces every kind of content from videos to GIFs to boomerangs and images. WHOSAY high level content paired with high level Talent lends itself to distribution that extends beyond Social and into e-commerce and in-store.

 
 
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5. Distribution

Following the Shopper’s path to purchase, WHOSAY optimizes the distribution of content with targeted social distribution. Delivering a cohesive, omnichannel message, WHOSAY content then follows the Shopper journey to online at retailer.com, then in-store on signage, display, in-store TV and even live retail events.

 
 
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6. Measurement

Measuring influence marketing performance is an art and a science. WHOSAY offers proprietary sentiment and engagement measurement tools, as well as sales, sales lift and ROI measurement through 3rd party partnerships.