Long are the days when networks cast a child star, and then they went on to amass massive social media followings kickstarting their “influencer career.” Now, it’s the other way around.
Viacom Ad Solutions' latest ReThink forum featured a fireside chat with Katie Hunt, co-founder and Chief Revenue Officer of Showfields, the Most Interesting Store in the World. Moderated by Sarah McKee, VP of New Business at Viacom, the conversation followed Hunt's journey from being employee number three of a seminal DTC brand to reinventing the retail industry.
Viacom Velocity’s Jay Randall, who directed the documentary ‘The Diversity of Pride,’ said at the Pride Month edition of Viacom Ad Solutions’ ReThink forum that LGBT+ consumers will stick with brands that support the community beyond Pride Month.
To create and develop relationships with creators under 18-years-old, in an increasingly fragmented global media market estimated to be worth $1.7 billion by 2021, brands must rely on safety, compliance, and multi-channel creativity.
Non-U.S.-based creators command huge U.S. audiences with higher engagement rates than their American counterparts, writes Harvey Schwartz, EVP, Talent & Co-Founder at WHOSAY.
A “Women in Marketing Leadership” roundtable discussion, hosted by Brand Innovators at SXSW and moderated by Viacom Ad Solutions VP of New Business, Sarah McKee, discussed the challenges and opportunities women face on their path to leadership.
Viacom Velocity Senior Director of Culture & Insights, Mary Kate Callen, delivered a keynote speech at Brand Innovators’ SXSW event where she explained how brands’ bottom line depends more and more on how aware they are of the impact they have on culture.
An SXSW panel hosted by the Female Quotient and moderated by Viacom Velocity Senior Director of Culture & Insights, Mary Kate Callen, discussed how their perspectives drive their approach to an exploding world of storytelling and how they use new tools, old tenets, and breakthrough practices to engage, empower and co-create with their audiences.
According to Viacom Velocity’s Culture of Proximity 2.0 study, young audiences want brands to fill a void that traditional institutions have left by participating in social and pop culture conversations. LL Cool J asked top marketers how do they go about navigating this new environment.
Last October, Viacom/Nickelodeon President of Global Consumers Products, Pam Kaufman, told LL Cool J about her company’s commitment to achieving results through inclusion, including creating content that “reflects the audiences that watch.” She highlighted Nickelodeon's ‘The Loud House,” the first animated series to feature married gay parents, which will serve as the basis for an upcoming Netflix movie.
Sean Moran, Val Bischak, and Karen Phillips will moderate fireside chats with top CMOs in Las Vegas, Nevada.
How to utilize the strengths of five simultaneous generations to deliver business results.
Viacom’s Pam Kaufman joined The Female Quotient’s Girls Lounge at the ANA Masters of Marketing to highlight The Shine Theory.
From tracking, reporting, and measuring progress in attracting and retaining multicultural talent to grooming and mentoring candidates in diverse communities, is upon companies to broaden their talent pool for their own business sake.
Top female marketers gathered at Viacom in New York City to explain why authenticity is more important than ever in content marketing.
LL Cool J, the entertainment icon, Kennedy Center honoree, two-time Grammy Award winner, NAACP Image Award winner and philanthropist will interview top CMOs about the topic on behalf of WHOSAY at the ANA Masters of Marketing in Orlando, Florida.
Be inclusive, not diverse, stop hiring by cultural fit, and avoid misrepresentation said top young marketers gathered at Viacom during Communications Week NY.
Becoming a solutions company is the key to success for Viacom’s Head of Marketing & Partner Solutions, Sean Moran.
Chief Marketing Officer of Viacom Velocity Dario Spina said at Advertising Week New York that brands should start thinking about a cultural publishing strategy as opposed to just a commercial one.
Brand safety, authenticity and campaign messaging are always top of mind for WHOSAY’s VP of Creative Jenna Sereni.
Country music star Hunter Hayes shares how he engages his fans with WHOSAY’s Head of Shopper Marketing, Mike Swart.
Top marketing, PR, media, and HR professionals will gather at Communications Week New York 2018 to empower the industry by leveraging an increasingly diverse workforce.
Jeanine Liburd, the chief marketing and communications officer for BET Networks, said that the biggest thing that women can do beyond speaking up and having a voice is to be mentors to the next generation. She will be honored as a Brand Innovators Top 100 Women in Marketing & Advertising on Oct. 3 at Viacom. She will also appear on-stage at Advertising Week New York in the ‘The Power of #BlackTwitter Voices in Hollywood‘ panel on Oct. 4.
WHOSAY VP of Marketing & Creative Services, Jenna Sereni, told us ahead of her October 3 Advertising Week New York panel that an A-list celebrity is going to drive awareness via scale, while an influencer talent is going to drive engagement amongst a captive audience.
Podcast listening is growing exponentially, and a majority of listeners strongly agree with the views, brands, and causes of their trusted podcasters. It’s now time for brands to look at the Podcaster as the source of Influence, writes WHOSAY SVP Talent, Harvey Schwartz.
WHOSAY VP Creative, Jenna Sereni, joins Twitch’s Zohaib Ali at the Advertising Week New York panel ‘Influence Across Platforms’ on October 3.
Brand Innovators’ ‘Top 100 Women in Brand Marketing and Women to Watch Awards and Gala’ will take place on Wednesday, October 3 at Viacom in New York City.
Country music star Hunter Hayes joins WHOSAY’s Mike Swart on September 26 at the Shopper Marketers’ Toolbox conference in Bentonville, Arkansas for a fireside chat about engaging audiences through experiences in brick and mortar stores.
Before he joins WHOSAY Head of Shopper Marketing, Mike Swart, on September 26 for a fireside chat about influencer marketing, the country music singer, songwriter, and multi-instrumentalist shared with us his favorite platform to engage his audience, what he looks for when partnering with a brand, and how to stay authentic on social media.
Alysha Yuille, Director of Content at Carat, Adam Puchalsky, Managing Director at UM Studios, Casey De Palma, Director of Digital Engagement and Public Relations at Unilever, and Steve Ellis, CEO at WHOSAY weigh in on Paid Media in influencer marketing.