How to utilize the strengths of five simultaneous generations to deliver business results.
Viacom’s Pam Kaufman joined The Female Quotient’s Girls Lounge at the ANA Masters of Marketing to highlight The Shine Theory.
From tracking, reporting, and measuring progress in attracting and retaining multicultural talent to grooming and mentoring candidates in diverse communities, is upon companies to broaden their talent pool for their own business sake.
Top female marketers gathered at Viacom in New York City to explain why authenticity is more important than ever in content marketing.
LL Cool J, the entertainment icon, Kennedy Center honoree, two-time Grammy Award winner, NAACP Image Award winner and philanthropist will interview top CMOs about the topic on behalf of WHOSAY at the ANA Masters of Marketing in Orlando, Florida.
Be inclusive, not diverse, stop hiring by cultural fit, and avoid misrepresentation said top young marketers gathered at Viacom during Communications Week NY.
Becoming a solutions company is the key to success for Viacom’s Head of Marketing & Partner Solutions, Sean Moran.
Chief Marketing Officer of Viacom Velocity Dario Spina said at Advertising Week New York that brands should start thinking about a cultural publishing strategy as opposed to just a commercial one.
Brand safety, authenticity and campaign messaging are always top of mind for WHOSAY’s VP of Creative Jenna Sereni.
Country music star Hunter Hayes shares how he engages his fans with WHOSAY’s Head of Shopper Marketing, Mike Swart.
Top marketing, PR, media, and HR professionals will gather at Communications Week New York 2018 to empower the industry by leveraging an increasingly diverse workforce.
Jeanine Liburd, the chief marketing and communications officer for BET Networks, said that the biggest thing that women can do beyond speaking up and having a voice is to be mentors to the next generation. She will be honored as a Brand Innovators Top 100 Women in Marketing & Advertising on Oct. 3 at Viacom. She will also appear on-stage at Advertising Week New York in the ‘The Power of #BlackTwitter Voices in Hollywood‘ panel on Oct. 4.
WHOSAY VP of Marketing & Creative Services, Jenna Sereni, told us ahead of her October 3 Advertising Week New York panel that an A-list celebrity is going to drive awareness via scale, while an influencer talent is going to drive engagement amongst a captive audience.
Podcast listening is growing exponentially, and a majority of listeners strongly agree with the views, brands, and causes of their trusted podcasters. It’s now time for brands to look at the Podcaster as the source of Influence, writes WHOSAY SVP Talent, Harvey Schwartz.
WHOSAY VP Creative, Jenna Sereni, joins Twitch’s Zohaib Ali at the Advertising Week New York panel ‘Influence Across Platforms’ on October 3.
Brand Innovators’ ‘Top 100 Women in Brand Marketing and Women to Watch Awards and Gala’ will take place on Wednesday, October 3 at Viacom in New York City.
Country music star Hunter Hayes joins WHOSAY’s Mike Swart on September 26 at the Shopper Marketers’ Toolbox conference in Bentonville, Arkansas for a fireside chat about engaging audiences through experiences in brick and mortar stores.
Before he joins WHOSAY Head of Shopper Marketing, Mike Swart, on September 26 for a fireside chat about influencer marketing, the country music singer, songwriter, and multi-instrumentalist shared with us his favorite platform to engage his audience, what he looks for when partnering with a brand, and how to stay authentic on social media.
Alysha Yuille, Director of Content at Carat, Adam Puchalsky, Managing Director at UM Studios, Casey De Palma, Director of Digital Engagement and Public Relations at Unilever, and Steve Ellis, CEO at WHOSAY weigh in on Paid Media in influencer marketing.
A combination of creativity, professionally-vetted creators and a sound paid media strategy will deliver results in your influencer marketing campaigns, regardless of Facebook and other platforms’ decreasing organic reach.
WHOSAY CMO Paul Kontonis wrote for Social Media Week that approaching influencer marketing from organic reach alone is a flawed strategy. Creative premium content should engage the specific subset of followers of that particular influencer as well other audiences beyond social media and into linear TV.
The benefits of working with the right influencers far outweigh any of the risks of not vetting your campaign talent.
Margaret Magnarelli shares her How Now and Wow content strategy with brand marketers and the great Aristotle would have been impressed .
Join us on July 18 in New York City for the panel ‘Inside Influencer Marketing– Success Strategies & Pitfalls to Avoid’ with WHOSAY CEO Steve Ellis and industry leaders to learn how to build a relationship with a new customer on a six-inch screen. Register for free.
Steve Ellis told Variety Studio at Cannes Lion that establishing brand awareness requires a certain amount of presentation and it’s not about targeting.
WHOSAY President, Sales & Marketing, Rob Gregory, writes that while the iconic gathering of the advertising and creative communications industry debates diversity, VidCon lives and breaths it.
WHOSAY Co-Founder and EVP, Talent Harvey Schwartz said during the VidCon panel ‘The Hidden Truths of Paid and Organic Media,’ featuring Brent Rivera, that creators have grown their audience by 10 to 15 percent after participating in paid campaigns.
WHOSAY EVP, Talent and co-founder Harvey Schwartz told us ‘The Hidden Truths of Paid and Organic Media’ before heading out to his VidCon panel.
WHOSAY CMO Paul Kontonis, NBCUniversal EVP Digital Sales & Strategy Trevor Fellows and Newsy CEO Blake Sabatinelli told moderator Lorne Brown that brand-safe partnerships, multi-channel distribution and scalable inventory will power video advertising into 2018.
Chicago Bulls Senior Digital Content Manager Luka Dukich told WHOSAY President Rob Gregory during a Brand Innovators summit in Chicago that people buy into passion more than they buy into an idea and that digital marketing’s next frontier is to figure out how to enhance the experience.