Country music star Hunter Hayes joins WHOSAY’s Mike Swart on September 26 at the Shopper Marketers’ Toolbox conference in Bentonville, Arkansas for a fireside chat about engaging audiences through experiences in brick and mortar stores.
Before he joins WHOSAY Head of Shopper Marketing, Mike Swart, on September 26 for a fireside chat about influencer marketing, the country music singer, songwriter, and multi-instrumentalist shared with us his favorite platform to engage his audience, what he looks for when partnering with a brand, and how to stay authentic on social media.
Alysha Yuille, Director of Content at Carat, Adam Puchalsky, Managing Director at UM Studios, Casey De Palma, Director of Digital Engagement and Public Relations at Unilever, and Steve Ellis, CEO at WHOSAY weigh in on Paid Media in influencer marketing.
A combination of creativity, professionally-vetted creators and a sound paid media strategy will deliver results in your influencer marketing campaigns, regardless of Facebook and other platforms’ decreasing organic reach.
WHOSAY CMO Paul Kontonis wrote for Social Media Week that approaching influencer marketing from organic reach alone is a flawed strategy. Creative premium content should engage the specific subset of followers of that particular influencer as well other audiences beyond social media and into linear TV.
The benefits of working with the right influencers far outweigh any of the risks of not vetting your campaign talent.
Margaret Magnarelli shares her How Now and Wow content strategy with brand marketers and the great Aristotle would have been impressed .
Join us on July 18 in New York City for the panel ‘Inside Influencer Marketing– Success Strategies & Pitfalls to Avoid’ with WHOSAY CEO Steve Ellis and industry leaders to learn how to build a relationship with a new customer on a six-inch screen. Register for free.
Steve Ellis told Variety Studio at Cannes Lion that establishing brand awareness requires a certain amount of presentation and it’s not about targeting.
WHOSAY President, Sales & Marketing, Rob Gregory, writes that while the iconic gathering of the advertising and creative communications industry debates diversity, VidCon lives and breaths it.
WHOSAY Co-Founder and EVP, Talent Harvey Schwartz said during the VidCon panel ‘The Hidden Truths of Paid and Organic Media,’ featuring Brent Rivera, that creators have grown their audience by 10 to 15 percent after participating in paid campaigns.
WHOSAY EVP, Talent and co-founder Harvey Schwartz told us ‘The Hidden Truths of Paid and Organic Media’ before heading out to his VidCon panel.
WHOSAY CMO Paul Kontonis, NBCUniversal EVP Digital Sales & Strategy Trevor Fellows and Newsy CEO Blake Sabatinelli told moderator Lorne Brown that brand-safe partnerships, multi-channel distribution and scalable inventory will power video advertising into 2018.
Chicago Bulls Senior Digital Content Manager Luka Dukich told WHOSAY President Rob Gregory during a Brand Innovators summit in Chicago that people buy into passion more than they buy into an idea and that digital marketing’s next frontier is to figure out how to enhance the experience.
WHOSAY Co-Founder and EVP, Talent Harvey Schwartz will join the TVOT SF 2018 panel ‘Influencer Marketing in Social Video’ on Wednesday, June 13 at the Golden Gate Club in San Francisco, California.
Watch Rob Gregory host Luka Dukich in the Brand Innovators fireside chat ‘A Day in the Life of Chicago Bulls Digital Team’ on Wednesday, June 6 at 1:00 PM CST.
Rob Gregory told Brand Innovators in New York City that, when done right, influence marketing cuts through the clutter generated in part by the public’s increasing distrust in some institutions.
Steve Ellis told Social Media Week that human ingenuity will save advertising by leveraging good ideas that cut through the marketing clutter and building relationships with consumers over six-inch screens.
WHOSAY VP Creative, Jenna Sereni, hosted Paul Gelb, Head of Programmatic & Social, Bayer and Taisa Veras, Director of Social Media, NYC & Company at the Brand Innovators Summit panel ‘Navigating Social Media in the Age of Pay-to-Play’ held in New York City during Social Media Week.
WHOSAY CMO Paul Kontonis joined The Shorty Awards founder Greg Galant and Jessica Thorpe in The CMO Summit panel ‘Behind the Paywall: Truths on the ROI of Influencer Marketing and Paid Media’ hosted by Digiday reporter Kerry Flynn and presented by Sysomos on Monday, May 14 in New York City.
Steve Ellis said at Viacom Digital Studio Newfront that the influence marketer has fulfilled its dream of joining the power of distribution that only a major television company can afford.
Billy Boulia, VP, Social Strategy, Digitas, hosted the Social Media Week New York (SMWNYC) panel ‘Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow’ with Kyla Brennan, Founder & CEO, HelloSociety, Rob Gregory, President of Sales, WHOSAY and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries.
Co-founded by Academy Award-winning actress Geena Davis, BFF champions changing the world through offering diverse creators the chance to tell their stories through more inclusive media portrayals.
WHOSAY CEO Steve Ellis, Improv Everywhere’s Charlie Todd and Game/Film Theorists’ MatPat told Social Media Week New York (SMWNYC) that an ongoing trusted and creative relationship between professional creators and savvy brands was a win-win by delivering both business results and value to the audience.
Rob Gregory will join Billy Boulia, VP, Social Strategy, Digitas, Kyla Brennan
Founder & CEO, HelloSociety and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries to discuss best practices for successful partnerships and what’s next for agencies when it comes to social content.
The creator of Game Theory and the founder of Improv Everywhere, respectively, are Steve Ellis’ guests at the Creativity Meets Brand Outcomes: There is Where the Magic Happens panel on Wednesday, April 25.
The founder of Improv Everywhere will join WHOSAY CEO Steve Ellis at Social Media Week New York on April 25. But first, we got his thoughts on engaging audiences and working with brands.
The founder of Game/Film Theory will join WHOSAY CEO Steve Ellis at Social Media Week New York on April 25. We sat with him to get his insights on engaging audiences and working with brands.
We sat with Gregory Galant, Co-Founder and CEO of The Shorty Awards and Muck Rack, who thinks influencers and creators have “unleashed a whole new level of creativity” that inspires us all every day.
From fostering relationships to 24/7 consumers and six-second creative briefs to considering the advertising opportunities of the metaverse, the honorees and host of the 212NYC Winter Gala made the case that advertising will continue to be a force for innovation in 2018 and beyond.