Steve Ellis told Social Media Week that human ingenuity will save advertising by leveraging good ideas that cut through the marketing clutter and building relationships with consumers over six-inch screens.
WHOSAY VP Creative, Jenna Sereni, hosted Paul Gelb, Head of Programmatic & Social, Bayer and Taisa Veras, Director of Social Media, NYC & Company at the Brand Innovators Summit panel ‘Navigating Social Media in the Age of Pay-to-Play’ held in New York City during Social Media Week.
WHOSAY CMO Paul Kontonis joined The Shorty Awards founder Greg Galant and Jessica Thorpe in The CMO Summit panel ‘Behind the Paywall: Truths on the ROI of Influencer Marketing and Paid Media’ hosted by Digiday reporter Kerry Flynn and presented by Sysomos on Monday, May 14 in New York City.
Steve Ellis said at Viacom Digital Studio Newfront that the influence marketer has fulfilled its dream of joining the power of distribution that only a major television company can afford.
Billy Boulia, VP, Social Strategy, Digitas, hosted the Social Media Week New York (SMWNYC) panel ‘Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow’ with Kyla Brennan, Founder & CEO, HelloSociety, Rob Gregory, President of Sales, WHOSAY and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries.
Co-founded by Academy Award-winning actress Geena Davis, BFF champions changing the world through offering diverse creators the chance to tell their stories through more inclusive media portrayals.
WHOSAY CEO Steve Ellis, Improv Everywhere’s Charlie Todd and Game/Film Theorists’ MatPat told Social Media Week New York (SMWNYC) that an ongoing trusted and creative relationship between professional creators and savvy brands was a win-win by delivering both business results and value to the audience.
Rob Gregory will join Billy Boulia, VP, Social Strategy, Digitas, Kyla Brennan
Founder & CEO, HelloSociety and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries to discuss best practices for successful partnerships and what’s next for agencies when it comes to social content.
The creator of Game Theory and the founder of Improv Everywhere, respectively, are Steve Ellis’ guests at the Creativity Meets Brand Outcomes: There is Where the Magic Happens panel on Wednesday, April 25.
The founder of Improv Everywhere will join WHOSAY CEO Steve Ellis at Social Media Week New York on April 25. But first, we got his thoughts on engaging audiences and working with brands.
The founder of Game/Film Theory will join WHOSAY CEO Steve Ellis at Social Media Week New York on April 25. We sat with him to get his insights on engaging audiences and working with brands.
We sat with Gregory Galant, Co-Founder and CEO of The Shorty Awards and Muck Rack, who thinks influencers and creators have “unleashed a whole new level of creativity” that inspires us all every day.
From fostering relationships to 24/7 consumers and six-second creative briefs to considering the advertising opportunities of the metaverse, the honorees and host of the 212NYC Winter Gala made the case that advertising will continue to be a force for innovation in 2018 and beyond.
Salima Popatia, VP Global Online Marketing & Merchandising at Estee Lauder and David Cohen, President North America, Magna Global, share key industry insights ahead of the 212NYC Winter Gala. The event, held on March 29, will be hosted by Shenan Reed, President, CFO at Publicis Groupe, also an honoree.
A new WHOSAY Match report curated and vetted by our Talent team shows the top up-and-coming LGBT influencers along with stats on their followers’ gender, age, geographical location, values and personality traits.
The free platform for matching talent-influencers and brand’s campaign objectives now offers even more exact pairings.
Eighty-nine percent of marketers surveyed believe influencer marketing can positively impact how people feel about your brand.
WHOSAY Sr. Creative Director, Kat Gates, joined NJ Ad Club’s 2018 State of the Advertising Industry SmarTalk panel to discuss the role of ad agencies in the 21st century and beyond.
How WHOSAY's recently-launched Shopper division helps brick-and-mortar stores spark sales through influencer marketing.
We sat with Walmart CMO, Tony Rogers, to hear about his company’s vision for the future of retail.
Kat Gates, WHOSAY's Creative Strategist and Senior Creative Director, on building brands through influence.
Our campaign managers share how to strategically partner with influencers to create authentic unfiltered branded content while maintaining brand objectives and key messaging.
Harvey Schwartz, WHOSAY President of Talent, says there’s no reason for brands to take aggressive risks such as working with unvetted creators like the controversial YouTuber.
"In his new hit book Fantasyland: How America Went Haywire, Kurt Andersen demonstrates that this post-factual “fake news” moment we’re all living through is not something new but rather the ultimate expression of our national character," writes Rob Gregory, WHOSAY President of Sales and Marketing.
The WHOSAY VP of Marketing & Creative Services will be joined by leading marketers who will discuss at Brand Innovators the three main approaches to creating content that resonates.
For the Deloitte CMO, multicultural teams will provide the skill sets necessary to solve the problems in the future.
The CEO of DoSomething.org sat with WHOSAY's Rob Gregory to reveal why brands continue to get it wrong when trying to lure millennials.
CMOs told Erin Andrews why they’re optimistic about advertising despite its challenges.
The USPS CMO sat with WHOSAY’s Rob Gregory to discuss influencer marketing, gender equality and other topics.
The award-winning journalist told WHOSAY CMO Paul Kontonis at Social Media Week Chicago that women should use social media to lift each other up regardless of background.