A new curated WHOSAY Match list says their followers are mostly female, ages 18-36, who are very responsive to their influencers’ messages and possess agreeableness and openness to change as personality traits.
The free platform for matching talent-influencers and brand’s campaign objectives now offers even more exact pairings.
Eighty-nine percent of marketers surveyed believe influencer marketing can positively impact how people feel about your brand.
WHOSAY Sr. Creative Director, Kat Gates, joined NJ Ad Club’s 2018 State of the Advertising Industry SmarTalk panel to discuss the role of ad agencies in the 21st century and beyond.
How WHOSAY's recently-launched Shopper division helps brick-and-mortar stores spark sales through influencer marketing.
We sat with Walmart CMO, Tony Rogers, to hear about his company’s vision for the future of retail.
Kat Gates, WHOSAY's Creative Strategist and Senior Creative Director, on building brands through influence.
Our campaign managers share how to strategically partner with influencers to create authentic unfiltered branded content while maintaining brand objectives and key messaging.
Harvey Schwartz, WHOSAY President of Talent, says there’s no reason for brands to take aggressive risks such as working with unvetted creators like the controversial YouTuber.
"In his new hit book Fantasyland: How America Went Haywire, Kurt Andersen demonstrates that this post-factual “fake news” moment we’re all living through is not something new but rather the ultimate expression of our national character," writes Rob Gregory, WHOSAY President of Sales and Marketing.
The WHOSAY VP of Marketing & Creative Services will be joined by leading marketers who will discuss at Brand Innovators the three main approaches to creating content that resonates.
For the Deloitte CMO, multicultural teams will provide the skill sets necessary to solve the problems in the future.
The CEO of DoSomething.org sat with WHOSAY's Rob Gregory to reveal why brands continue to get it wrong when trying to lure millennials.
CMOs told Erin Andrews why they’re optimistic about advertising despite its challenges.
The USPS CMO sat with WHOSAY’s Rob Gregory to discuss influencer marketing, gender equality and other topics.
The award-winning journalist told WHOSAY CMO Paul Kontonis at Social Media Week Chicago that women should use social media to lift each other up regardless of background.
Behold potential solutions to the most pressing issues facing branded content right now.
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.
The award-winning journalist will join WHOSAY at Social Media Week Chicago on November 16 to discuss her winning online strategy.
Chief Marketing Officers for Mastercard, Deloitte and P&G among others talked to Erin Andrews about the challenges they face and how they plan to address them.
Seeking the truth is timeless, WHOSAY EVP, Talent and co-founder Harvey Schwartz wrote for Mobile Marketing Watch.
Watch the first part of Erin Andrews’ interview with leading brand CMOs about their visions for the future of marketing.
The WHOSAY CEO dropped some advertising truth bombs at OMG event in Los Angeles while sharing the stage with Sam Tsui and Daya.
WHOSAY CMO Paul Kontonis moderated the panel ‘Forging Consumers Connections with Mobile, Social, and Emerging Media’ at Brand Innovators Chicago.
Paul Kontonis will lead top marketers on a discussion about finding new ways for brands to connect with and interact with their audiences.
Paul Kontonis joins Communications Week New York 2017 to talk about Influencer Marketing 2.0.
Now brands and marketers can look at prospective influencers’ branded posts, including campaign analytics captured and updated in real-time.
Hires top retail talent to spearhead services that focus on connecting with shoppers.
WHOSAY CMO Paul Kontonis joined the industry’s top marketers at New York Media Festival 2017 to discuss the state of the influencer marketing industry.
The sportscaster and host of ‘Dancing with the Stars’ will interview the industry’s movers and shakers with a focus on the role of women in the media industry.