Former One Tree Hill star, influencer and country music artist Jana Kramer took center stage at WHOSAY’s Social Club in Bentonville, Arkansas, hosted by the influence marketing’s firm new Shopper division.
“We recently launched WHOSAY Shopper, and are so pleased to bring together a broad group of shopper marketing leadership with Jana to engage, interact and share perspective on connecting with women in this modern age,” said Mike Swart, Head of Shopper Marketing at WHOSAY.
After shooting the upcoming WHOSAY campaign starring Kramer, the WHOSAY Shopper team hosted a wrap party and dinner with marketers from several brands and agencies.
The next morning, WHOSAY VP, Marketing & Creative Services, Jenna Sereni co-hosted brand and agency leadership for coffee and conversation with the former One Tree Hill star. Sereni led a conversation, “Connecting with Women in a Modern World,” during which she and Jana discussed the way the influencer personally connects with her fans, who she follows for inspiration and what she looks for when working with brands.
“Jana and I discussed how she follows J Lo and Jessica Alba for inspiration on beauty, business and being a mom,” said Sereni. “She also shared how she looks for brand partners that have an authentic fit in her life. She won’t endorse a product unless it's something she truly believes in.
As if we needed another reason to love Jana Kramer!
WHOSAY Shopper is a dedicated influencer marketing services group focused on helping brick-and-mortar stores spark sales through high-quality influencer content and usage rights for displays, media, e-commerce and events. .
The WHOSAY Shopper launch marks a major addition to WHOSAY which has executed more than 300 influence marketing campaigns for 100 different brands and delivered more than 3 billion impressions, 600 million video views, and 700 million engagements.