By Michael Holtzman
WHOSAY Match, influence marketer WHOSAY’s web platform and mobile application for pairing influencers with the highest brand affinity to a brands’ campaign objectives, now offers geographical audience location data.
The new feature allows brands and marketers to visualize the geographical regions where a particular talent influencer’s audience is located, which can be extremely useful as influence marketing moves towards a more experiential phase.
This exciting tool arrives just in time for influence marketing’s new phase, characterized by activations that go beyond smartphone screens and into the brick and mortar stores where brands are already increasing live events with talent and their followers interacting in real-time with the brand.
Once you’ve logged on WHOSAY Match, you can find the location of talent influencer’s audiences by going to the creator’s talent card and looking at the map on top of the page. The regions with the biggest concentrations of a particular influencer’s audience will be highlighted in blue.
The new audience location feature helps provide even more exact matches between talent creators and brands as it adds to the platform’s other valuable tools, such as WHOSAY Match’s sponsored filter: a feature that allows users to filter by branded posts, offering an aggregated feed of the most recent and relevant influencer marketing campaigns (including those of competitors, with analytics captured and updated in real time).
WHOSAY Match also offers AI-enabled predictive personality characteristics data, with the platform analyzing millions of posts across all social platforms and learning to calculate and display influencer personal values and personality traits. In addition, WHOSAY Match offers up to date data on the influencers’ number of followers across platforms, their level of engagement, age & gender breakdown, growth ratio and posting activity.
"We created WHOSAY Match so we could leverage internally all the data we have gathered from working so closely with thousands of influential people, and on over 400 brand campaigns,” said WHOSAY CEO and co-founder Steve Ellis back last Summer. “With the explosive growth in demand for influencer-driven creative, we are now giving our clients free access to the platform themselves so they can easily and confidently identify the exact talent that is most likely to influence a brand's target audience or affinity group," he added.
WHOSAY Match, combined with its unrivaled access to top talent across all aspects of influence, powers marketing campaigns for brands across every vertical, utilizing every level of influencer talent, and delivers measurably superior results to other forms of mobile and social advertising. The new Match platform capabilities will help marketers discover the specific talent whose fans already show an affinity for certain brands.
Using the WHOSAY Match app marketers can:
• Browse through a hand-selected pool of thousands of talent from every level of influence — Icons, Trailblazers, Influencers and Micro-Influencers
• Create and share custom lists of influencers with the highest fan affinity for a brand.
• Create a custom social feed that shows all the social posts from specific influencers, across multiple social networks and their level of engagement.
• Browse continuously updated, hand-curated talent lists such as "Health Conscious Celebrity Moms" or "Teen Beauty Influencers."