Creating content and creating good content that people want to share and evokes an emotional impact are two very different matters.
Jenna Sereni, WHOSAY VP, Marketing & Creating Services, will explain the difference at Brand Innovators Content Marketing Summit during the “People, Partnerships and Production: Three Routes to Creating Compelling Content” panel to be held Tuesday, December 12 hosted by SAP in New York City.
“Content comes in all shapes and sizes, and every brand has individual needs, preferred partners and unique experiences,” Sereni said. “That’s why I’m looking forward to discussing with our outstanding panelists how to better leverage influencers, media partnerships and different styles of production to achieve content that stops thumbs and makes an impact.”
Sereni will be joined by Darius Hines, Senior Brand Manager, Hendricks, William Grant & Sons Inc; Jason Karlowski, Senior Manager of Sports Marketing & Brand Engagement, Modell’s Sporting Goods; Sarah Kaufman, Director of Brand and Content, Betterment; Michael McNally, Senior Director, Brand Relations, LEGO; Danielle Wieder, Global Brand Manager, W Hotels and Scott Yacovino, Sr. Brand Manager, US Pain Category, GSK Consumer Healthcare.
The panelists will focus on the three major approaches that have emerged through which brand marketers can develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people—celebrities and customers alike—or by meeting the challenge head-on and producing content in-house, the key is to create something that doesn’t feel like advertising but is ‘advertainment,’ informative, or otherwise relevant to people’s lives and interests.
For more information go here.