WHOSAY, the brand-trusted influence marketer, announced the hire of Michelle Merino as its West Coast Director.
“I'm very excited to announce that Michelle Merino joins us today as West Coast Director,” WHOSAY, President Sales & Marketing, Rob Gregory, announced. ”This is a very significant hire for us as Michelle is an influence marketing professional with more than six years of digital marketing experience and four years in building out influencer experiences for brands.”
Prior to joining the WHOSAY team, Michelle spent the past four years working at various influencer agencies including international Multi-channel YouTube Network, Thoughtful Media Group, and influencer platform, Captiv8, becoming an expert in collaborating with brands and agencies to produce highly engaging and effective influencer campaigns.
“Joining WHOSAY was an easy transition for me because of their leadership team and core company values of creating high-quality engaging content,” said Merino. “I'm excited to be part of such a well-respected company and an inspiring team to evolve influencer marketing with #dreamteam.”
Originally from the Midwest, the self-proclaimed die-hard fan of the 2016 World Champion Chicago Cubs, will be based in the WHOSAY Los Angeles office.
Michelle Merino isn't just WHOSAY's, West Coast Sales Director, but a true industry thought leader with more than 6 years of digital marketing experience and 4 years in building out influencer experiences for brands.
Throughout her career in digital marketing, Michelle has become an expert in collaborating with brands and agencies to produce highly engaging and effective influencer campaigns. She has worked with many Fortune 500 brands such as Mars, Inc., MillerCoors, DQ, Air New Zealand, and more.
Prior to joining the WHOSAY team, Michelle spent the past 4 years working at various influencer agencies including international Multi-channel YouTube Network, Thoughtful Media Group, and influencer platform, Captiv8.
Michelle's passion for the fast-paced, creative, and diverse world of influence marketing is what keeps her motivated to excel in the digital media space. Michelle enjoys sharing her experience and industry expertise with prospective clients and team members.
When she isn't submerged in the online world, Michelle can be found practicing yoga and meditation and riding her bike along the gorgeous beaches of Southern California.
Founded in 2010, WHOSAY is the largest and most trusted influence marketer in the world powering marketing campaigns for brands across all verticals, utilizing every level of celebrity and influencer, and delivering measurably superior results to other mobile and social advertising. WHOSAY is built from the best of entertainment, technology and advertising with more than 300 campaigns for 100 major brands.