WHOSAY Announces Shopper Marketing Division
WHOSAY, the brand-trusted influence marketing company, today announces WHOSAY Shopper, a services division specifically dedicated to shopper marketing campaigns appealing to consumers at the time of purchase. As media measurement and transparency becomes increasingly important to marketers, WHOSAY delivers the combination of science and art behind its Talent recommendations to enhance sales conversions.
“Physical retail locations are a different beast than the digital world, and the code for helping drive sales in brick-and-mortar locations has yet to be cracked,” said WHOSAY founder and CEO Steve Ellis. “With upwards of 80% of choices made in-store at the shelf, WHOSAY Shopper helps brands differentiate and appeal to consumers at the time of purchase.”
WHOSAY Shopper is a dedicated services group focused on helping brick-and-mortar stores spark sales through influencer marketing, as well as helping brands stand out in-store and online by providing high-quality talent assets and usage rights for displays, media, eComm, and events.
“Never before has the Shopper Marketing community had access to the level of talent and production that WHOSAY is introducing,” said Mike Swart, Head of Shopper Marketing at WHOSAY. “Our key differentiator is our ability to connect a custom branded social influence experience with e-commerce and in-store by crossing over to in-store signage, display, demo, celebrity appearances and retailtainment.”
To launch the new division, WHOSAY is bringing on Account Directors Matt Sullivan and Joel Ponce. Matt Sullivan joins the team from Advantage Solutions, the Agency of Record for Walmart's Retailtainment business. Matt brings a wealth of knowledge around in-store and live activations.
Joel Ponce joins the team from Simply Measured, Saatchi & Saatchi X. Joel will advance WHOSAY service of the Shopper Marketing Agency business, and will contribute authority in our measurement capabilities. Matt and Joel will both be based in Bentonville, AR with focus on Mass and Club retail channels.
The WHOSAY Shopper launch marks a major addition to WHOSAY which has executed more than 300 influence marketing campaigns for 100 different brands and delivered more than 3 billion impressions, 600 million video views, and 700 million engagements.