Tiffany Ma, the lifestyle and fashion influencer behind the wildly popular (1.5 million subscribers, and counting!) YouTube channel MissTiffanyMa, knows a thing or two about social media, particularly about how to engage her followers as well as how to work with brands online. That’s why, prior to WOMMA's #TALKInfuence conference, we sent her the following four questions to know her take on platforms, content and all things social. Here are her responses.
WHOSAY: What's your favorite social platform for building your brand and why?
Tiffany Ma: YouTube will always be my favorite platform—it’s how I’ve built my brand. It is an authentic place where I challenge myself and it’s the platform where viewers have really gotten to know and understand who I am.
WS: How do you use your social networks to stay in touch with and engage your fans?
TM: It just depends on how I am connecting with my audience at that moment. My YouTube channel is for concepts where I can really express myself with bigger ideas that I believe in. The Instagram feed is for bite sized content… It’s more about being pretty, artistic and easily digestible. Twitter is quick and punchy- a conversation or when I have a funny or ironic thought.
WS: What do you look for when deciding to work with a brand?
TM: I ask myself: Do I like this brand? Would my viewers use this product? Will this be content that is authentic to my channel? Sometimes the requirements of a sponsorship may be restrictive or deviate from my natural style--if a brand is unwilling to collaborate with me creatively and only wants to script what I do, then I don’t move forward.
WS: Who are some of the people you follow online?
TM: Peers in the space have become some of my closest friends, so I follow: MissRemiAshten, Mia Stammer and other creators I admire like Casey Neistat and Liza Koshy. Of course, I also follow trendy channels like Buzzfeed and Popsugar. I also appreciate comedy accounts like @overheardinLA and @Joannethescammer too
Tiffany Ma is the charismatic force behind the YouTube channel MissTiffanyMa. Colorful and full of positivity, her videos explore lifestyle, fashion, beauty, DIYs, and everything in-between. As a graduate from UCLA economics program, Tiffany aims to encourage and motivate young viewers to pursue education, follow their dreams and to never take themselves too seriously.