WHOSAY CMO Paul Kontonis will participate in a New York Media Festival (NYME) 2017 panel titled “How to Effectively Use Influencer Marketing” to be held on Wednesday, September 27 at 3:30 p.m. EST at The Museum of Jewish Heritage in New York City.
“The explosive growth of influencer marketing has treated us with better ways to use influencers to get content in front of the right audiences,” said Kontonis. “However, one of the challenges for brands remains to have to walk the fine line between being in control of the message without sacrificing the authenticity factor,” he added.
Kotonis will be joined by Rebecca Duke, Senior Brand Manager, Mars Wrigley Confectionery US, Marc Hustvedt, CEO, Above Average, Will Lee, Group Digital Director, Sports and Entertainment, Time Inc., and Maureen Polo, SVP, Influencer Marketing, Fullscreen. Phil Ranta, COO, Studio71, will serve as moderator.
The aforementioned professionals will discuss the most effective strategies today for working with influencers as well as the metrics that determine success in the burgeoning industry. In addition, panelists will debate about the latest FTC requirements for disclosure of branded content and how brands can protect themselves when running these types of sponsored campaigns.
The day before the panel on Tuesday, September 26, WHOSAY will be hosting an Open House at its New York office for industry professionals to network, mingle and participate in a game of “Match the Brand to the Influencer Talent” inspired by Family Feud and the WHOSAY proprietary platform to find matches between influencers and brands. “Finding the right talent for your brand campaign can be enjoyable if you have the right data and the right people around you,” said Kontonis. “We hope to bring the influencer talent discovery process to life in a fun way and enjoyable way.”
NY Media Festival is an innovative event that brings together over 4,400 registered attendees for 4 days of city-wide events. Over 1,000 senior brand, games, music, television and video leaders, investors and start-ups attend the daily executive conferences: Digital Music Forum (Sept. 27), NY Games Conference (Sept. 28), Future of Television Forum (Sept. 29), and Innovation Summit (Sept. 27 - Sept. 29). These events focus on networking, meetings and deal-making and the conferences feature fireside chats, panels, demos and presentations. Discussion topics include digital content creation, distribution, marketing, investment and monetization. The NYME VR/Innovation Alley showcases creativity, technology and innovation with demos and hands-on experiences for attendees. Each day provides a new opportunity for power networking and each evening is filled with dinners, receptions and parties as part of the Tech-Media Crawl. View more information at www.mefest.com