Embracing Media Fragmentation by Empowering Multicultural Teams


By: Mike Gasbara

Marketers and brands have been tackling an increasingly fragmented media landscape by embracing multicultural teams for a while now. And, on Tuesday, October 16, top professionals from media, PR, and advertising will gather at Viacom in New York City during Communications Week to share their insights on how to successfully shape the workforce and the workplace of the future.

WHOSAY Talent Coordinator of Diversity, Daion Morton

WHOSAY Talent Coordinator of Diversity, Daion Morton

“Millenials are changing the game,” said WHOSAY Talent Coordinator of Diversity, Daion Morton, who will be moderating the panel, “The Changing Face of Influencer Marketing.” “Being granted the opportunity to help bring our voice to the forefront is an honor. I’m so excited to sit down with some of today’s industry leaders to engage in a conversation that I hope will push the narrative on influencer marketing and multicultural initiatives.”

The panel will be joined by Sr. Social Media Manager, VH1, Sarita Nauth, Founder, Chairman Streamlined Media & Communications, Darren Wesley Martin Jr., and CEO of SHADE, Jacques Bastien.

WHOSAY CMO, Paul Kontonis, will also be participating by joining the founding members of Jet Fuel on “The Value of Diverse Perspectives in Media & Marketing” panel. This session will discuss how diverse backgrounds and experiences are crucial to successful marketing campaigns. EVP, Revenue at Mic, Sarah Iooss, President and Publisher at Ad Age, Head of Media Practice at General Assembly, Ali Levitan, and US Agency Lead, Waze at Google, Michael Saperstein will join Kontonis.

These top marketing professionals will also touch on various types of influencer marketing, how legacy brands are partnering with new faces to reach new audiences, and how exploring new platforms, such as podcasts, can prove profitable.

For example, a recent blog post by WHOSAY SVP, Talent, Harvey Schwartz explains how podcasters are the new super influencers. According to Infinite Dial 18, 124 million of the US population have listened to a podcast, up 40% since 2017.

For more information, go here.