Resilience, curiosity, bravery, service, care, and teamwork are just some of the characteristics that define every member of our WHOSAY team.
Previously, you’ve had the chance to meet five WHOSAYers who embody these qualities; Katina Kontarakis, West Coast Account Director, Mike Swart, Head of Shopping Marketing, Lisa Bryant, Marketing Manager, Sam Jones, Master Storyteller and Kay Blair, Digital Media Buyer.
Founded in 2010, WHOSAY is built from the best of entertainment, technology, and advertising. The people that power WHOSAY are an incredible blend of advertising, technology and media professionals that foster a wonderful spirit of creativity, innovation, and commitment. Today you will get to know another one of our team’s members; Joel Ponce, Account Director.
WHOSAY: What’s the first thing you do as soon as you arrive in the office?
Joel Ponce: I typically start the day by grabbing a cup of coffee and reading relevant industry articles, making sure my morning-self agrees with my latest to-do list, and then acting on it. I’ve recently been reading more from Ad Age, Medium, and the Daily Insights provided by L2, Scott Galloway is the BOMB!
WS: What is your role at WHOSAY?
JP: I’m an Account Director based in Bentonville, AR. Our team is dedicated to helping Shopper Marketers grow their business through influence marketing. Feel free to reach out, always happy to help.
WS: What was your job before coming to WHOSAY?
JP: Most recently, I was at Simply Measured where I worked with brands and agencies to help them leverage social data. We often supported them in identifying influencers, measuring campaign performance, and creating audience profiles. Prior to that, I was at Saatchi & Saatchi X where I had the privilege to dive head first into all things retail and shopper marketing – primarily focused on Walmart and Procter & Gamble. WHOSAY balances my experience, shopper + social.
WS: What’s your secret life hack and/or productive hack?
JP: It’s all about people, surround yourself with the best of them and treat everyone with respect. On a different but semi-serious note, Chipotle. Quick and delicious bowls of goodness =)
WS: Share your advice with aspiring young people who want to break into your industry
JP: Change is constant and you will need a beginner’s mind to continuously evolve. Be curious, open, and approach life without preconceptions. All that said, if you’re up for it, it’s worth it! “In the beginner’s mind there are many possibilities, in the expert’s there are few.” - Shunryū Suzuki
WS: What’s unique about your company?
JP: WHOSAY delivers on the promise of art & science in influence marketing. We make better ads. We do this with top talent, premium content, and targeted distribution - with the ability to extend a social campaign in-store.
WS: What are your favorite books or quotes?
JP: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt
You can follow Joel on Instagram.
GETTING TO KNOW YOU is a series of interviews with the WHOSAY team.