WHOSAY Hot List: 17 Gen Z Influencers to Take Your Brand Into the Future

As Millennials overtake Baby Boomers as America's largest generation, smart marketers are starting to ask themselves the question, “what’s next?”

Enter Generation Z (Gen Z).

Also known as "Plurals" and the "iGeneration," Gen Z is the demographic cohort after the Millennials. And though there's little consensus about when Millennials end and Gen Zs begin, demographers usually refer to the mid-1990s to the mid-2000s as the newer generation’s birth years.

Being born into it, Gen Zs are more than comfortable with technology. They interact on social media as much if not more than their generational predecessors. And, in the influencer marketing era, Gen Zs can be a brand's best ally by amplifying its message to very responsive online followings in the tens of millions.

After treating us with the 10 Best Dressed Influencer Men in Fashion, the 17 Style Influencers to Follow on #NationalLipstickDay and the 15 Fitness Influencers to Follow on #MotivationMonday among others, our talent team has used WHOSAY Match once again to create a list of the 17 Gen Z Influencers to Take Your Brand Into the Future...and beyond!


1. Liza Koshy:

Digital influencer Liza Koshy, better known by her online persona Lizzza, first gained a following on Vine where she amassed more than 5 million fans posting comedic videos. She was named Breakout Creator at the 2016 Streamy Awards. Lizzza boasts over 22 million fans across Instagram (13M), Facebook (2.3M) and YouTube (5.7M). Her fans are ages 18-24 (46%), 25-34 (21%) and 35-44 (13%). Seventy-two percent of them are female.

2. NiaSioux:

Trailblazer, dancer and actress NiaSioux, the daughter of Evan and Holly Frazier, began dancing at the young age of 3. Nia mostly danced contemporary and musical theater numbers during her time at the Abby Lee Dance Company. She is also a gifted singer and has been in several viral videos. Nia has 6.1 million fans on social media, 4.6 million on Instagram, 514 thousand on Facebook, 539 thousand on Twitter and 446 thousand on YouTube. They are ages 18-24 (41%), 25-34 (21%) and 35-44 (18%). Ninety-three percent of Nia’s fans are female.

3. Alex Aiono:

Singer and trailblazer Alex Aiono has made a name for himself and his incredible voice via his YouTube channel where he's collected an impressive 4.6 million followers plus millions of views through his DIY style covers of Pop & R&B hits where he reproduces the songs live and makes tweaks with his own lyrics, new production melodies, mash ups, etc. Alex also has 2.4 million followers on Instagram, 2.4 million on Facebook and 496 thousand on Twitter. They’re ages 18-24 (61%) and 25-34 (15%) while 76% of them are female.

4. Kalani Hilliker:

Actress and trailblazer Kalani HIlliker is  best known for being the lead in the 8th season of the hit Lifetime series Dance Moms and Lifetime’s Abby’s Ultimate Dance Competition. On the scripted side, she recurred on the ABC Family series Bunheads and Disney’s Shake It Up. Kalani has 4.9 million fans across Instagram (4.3M) and Facebook (161K). Forty-three percent are ages 18-24, 19% ages 25-34 and 14% ages 45-54.

5. Annie LeBlanc:

Influencer, singer and gymnast Annie LeBlanc is one of the three siblings that make up the family vlog YouTube channel Bratayley. She first started out on YouTube on a channel called acroanna where she posted gymnastics meets and tutorials. Currently, Annie holds 5.8 million fans (3.8M on Instagram, 12K on Facebook and 2M on Twitter).

6. Sammy Wilk:

Digital influencer and singer Sammy Wilk has amassed more than 2 million followers on Instagram, 40 thousand on Facebook, 1.3 million on Twitter and 45 thousand on YouTube for a total of 3.4 million followers across platforms. His fans are ages 18-24 (48%) and 25-34 (26%).

7. Brooklyn and Bailey:

Beauty & Style YouTubers Brooklyn and Bailey have 6.2 million fans across Instagram (2.6M), Facebook (397K), Twitter (257K) and YouTube (3M). They are ages 18-24 (44%) and 25-34 (20%). Ninety-six percent are female.

9. Cree Cicchino:

Nickelodeon network star Cree Cicchino, who landed the leading role of fan favorite Babe Carano in Game Shakers, is an actress and influencer with 1.1 million fans across Instagram (927K), Facebook (105K) and Twitter (30K). Forty-two percent of her fans are ages 18-24, 33% are ages 25-34 and 74% of her total fans are female.

10. Luka Sabbat:

Influencer, model and creative Luka Sabbat has 690 thousand fans, 492 thousand on Instagram, 4 thousand on Facebook and 194 thousand on Twitter.

11. Olivia Jade:

Beauty YouTuber Olivia Jade garnered more than half a million views to her channel in her first year on YouTube.  She has featured her mother, Full House actress Lori Loughlin, in several of her videos. Across platforms, Olivia has 1.6 million fans (562K on Instagram, 772K on Facebook, 103K on Twitter and 940K on YouTube).  

12. Barbie Ferreira:

Also known as Barbie Knox, Barbie Ferreira is a model with 540 thousand fans across Instagram (440K), Facebook (11K) and Twitter (89K).

13. Larsen Thompson:

Influencer, model, blogger and dancer Larsen Thompson has 463 thousand fans online who engage with her on Instagram (326K), Facebook (35K), Twitter (30K) and YouTube (72K). Larsen’s fans are ages 18-24 (43%), 25-34 (29%) and 35-44 (10%) while 70% are female.

14. Jaylen Brown:

Jaylen Brown is an American professional basketball player for the Boston Celtics of the National Basketball Association. He played college basketball for the California Golden Bears and has 382 thousand fans across Instagram (287K), Facebook (18K) and Twitter (77K).

15. Flippin' Katie:

Katie, Brennan and Ryan make real life real fun with their family-friendly daily videos and vlogs. Brennan, a witty, fun-loving, athletic 14 year old water polo player, golfer and swimmer, Katie, a hilarious gymnast, sister, friend, swimmer, and Coral Girl, who loves pigs, have 342 thousand fans, 332 thousand of them on Instagram and 9 thousand on Facebook.  

16. Marcus Scribner:

Known for playing Andre Jr. on ABC’s Black-ish, Marcus is a Los Angeles-native influencer with 229 thousand fans across Instagram (138K), Facebook (70K) and Twitter (20K). Twenty-two percent of Marcus’ fans are 18, 28% are ages 35-44 and another 28% are ages 45-54. Fifty perfect are male and 50% female.

17. Skyler Gisondo:

Skyler Gisondo is an American actor and voice actor known for his roles as Bryan Pearson on The Bill Engvall Show, Nick Daley in Night at the Museum: Secret of the Tomb and James Griswold in Vacation. He has 89 thousand fans, 72K on Instagram, 893 on Facebook and 16K on Twitter.

BONUS. Tony Revolori:

Born Anthony Quinonez in Anaheim, California, Tony Revolori is the younger brother of actor Mario Revolori. He is best known for playing the role of Zero Moustafa in The Grand Budapest Hotel. Tony has 60 thousand fans on Instagram, 4 thousand on Facebook and 21 thousand on Twitter.