Top 100 Women in Brand Marketing Share Best Practices at Viacom

 

Balancing creativity and campaign goals, using content marketing to reach consumers on mobile, and using paid media to achieve goals as organic reach continues to decline, are some of the topics that the Top 100 Women in Brand Marketing will address during Brand Innovators’ Women in Brand Marketing Summit to take place on Wednesday, October 3 at Viacom in New York City.

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"Brand Innovators is excited to acknowledge the most innovative and influential women in brand marketing in America, at our sixth annual Brand Innovators 'Top 100' Women in Brand Marketing and 'Women to Watch' Awards and Gala Celebration at Viacom in New York, Wednesday, October 3!" said Brand Innovators Founder Marc Sternberg.

Top female marketers, including BET CMO, Jeanine Liburd, and VP Global Integrated Media Communication at Colgate-Palmolive, Nadine Karp McHugh, will be honored during the all-day event filled with panels, fireside chats, roundtable discussions, and keynote addresses about the present and future of brand marketing.

“I am thrilled to be included in such a great group of Brand Innovators,” said Karp McHugh. “It is an exciting time in our business, and we must continue to inspire and be inspired as we embrace our ever-changing industry. Events like this will certainly be an inspirational experience to draw from today and moving forward.”

Deb Koyama, CMO, Mondalez International, Morgan Ferrarotti, Senior Director, Integrated Marketing, MassMutual, Obioma Enyia, Global Brand Marketing – Customer Marketing, PepsiCo, and Adrienne Lofton, Outgoing SVP, Global Brand Management, Marketing Operations and Philanthropy, Under Armour; incoming Executive Marketing Leadership, Nike, are some of the other honorees who will be present sharing their insights.

In addition, Kim Atkinson, Global Director, Content & Social Marketing, InterContinental Hotels Group, Carrie Sloan, VP Content Lab, Johnson & Johnson, and Jenn Eldin, SVP Global Content & Social Media, Citi will participate in the panel ‘Women in Marketing: Innovation in Content Marketing,’ moderated by WHOSAY CMO Paul Kontonis, where the marketers will examine the current state of brand marketing, including creativity, campaign goals, decreasing organic reach and paid media.

For more information, including the event’s full agenda, go here.


 
INSIGHTS, FEATUREDBy Alex Marin