Welcome to the age of disruption.
As innovation and fast-paced developments in emerging media continue to disrupt consumers’ usage and behaviors, it becomes imperative for marketers to grasp and embrace new ways to engage audiences and consumers as they become more mobile in nature while communicating, shopping, consuming entertainment, etc.
That’s why WHOSAY CMO, Paul Kontonis, will moderate the panel “Forging Consumers Connections with Mobile, Social, and Emerging Media” at the Brand Innovators conference at The Kraft-Heinz Group in Chicago (200 East Randolph Street) on Thursday, October 19.
“As we enter a new phase of influencer marketing, when measurement will be paramount and all companies will realize success comes from the best creative ideas combined with the right talent and distribution, it’s critical that marketers and brands realize and master the potential of this innovative way to connect with consumers,” said Kontonis.
Jen Naye Herrmann, Marketing Manager, Incubator, MillerCoors; Emily Josephson, Senior Associate Brand Manager, SC Johnson; Anisha Raghavan, Senior Marketing Director, Quaker Foods, PepsiCo and Terez Stewart, Digital Marketing Manager, Peapod will join Kontonis on stage to discuss the way marketers and brands can keep up with the latest trends, including which ones of them are real or fads and how much of a brand’s marketing mix should go toward innovative platforms, tactics, etc. For more information go to www.brand-innovators.com.
The Brand Innovators Summits provide brand marketers with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees will hear first hand from client side CMOs, media directors, and brand managers about how they are reaping the benefits of digital media. From thoughtful panel discussions and workshops to insightful keynotes from the most innovative leaders in brand management, our speakers will share their core strategies and tactics for creating winning online advertising and social media campaigns.