Last year, WHOSAY took over the 2016 ANA Masters of Marketing with former America’s Got Talent presenter Nick Cannon who hosted a series of interviews with the industry top CMOs, including Marc Prichard of P&G, Diego Scotti of Verizon, Meredith Verdone of Bank of America, Aileen Santos of Unilever, Deb Wahl of McDonald’s and more.
The leading influencer marketing company is returning this year with sportscaster and host of Dancing with the Stars, Erin Andrews, who on Thursday, October 5 will be hosting CMOs and other industry movers and shakers for a series of interviews around the conference’s theme of growth, with a focus on empowering women in advertising, marketing, and technology.
"Over 25 of the top CMO's in the country will be speaking at the ANA's Masters of Marketing next month... and fewer than 20% of them are women,” WHOSAY President of Sales & Marketing Rob Gregory said. “Advertising, marketing, and tech are heading in the right direction and still have a long way to go before there's true equality in the C-Suite.”
As a trailblazer sportscaster, Andrews will foster conversations around the role of women in the media, such as ways to encourage more of them to join the industry, especially in senior positions and how to use media to empower women as consumers in an authentic and impactful way. “We’re excited to host this series of interviews with marketing's top bosses during the ANA conference, hosted by television personality Erin Andrews and published in Ad Age,” Gregory said. “We hope to shed light on the progress of the growth of women in the industry and other hotly debated topics in the advertising world today." Andrews will be interviewing top CMO’s such as Maurice Herrera from Weight Watchers and Diana O’Brien from Deloitte on the matter.
Aside from WHOSAY’s series of interviews, the conference will offer panels on a variety of topics including how to deliver growth that is consistent, competitive, and responsible, as well as the transformation and reinvention of iconic brands. Representatives from companies such as Unilever, Cadillac, Lane Bryant, P&G, Walmart, Under Armour, Clorox, and Samsung will be present to share their vision for the future of marketing and offer tips for the expansion of businesses.
For a complete schedule of the 2017 ANA Masters of Marketing, click here.
Very few people in the world know exactly what they want to be at the age of 13, much less make that dream into a reality, but that’s exactly what Erin Andrews did, as she’s become one of the most recognized and respected female sports broadcasters in the industry.
As part of FOX Sports’ “A Team,” Andrews currently reports for FOX NFL Sunday, for sideline coverage and features, a show that records a staggering 56.4 million unique viewers.
Andrews recently wrapped her 6th season as Co-Host of ABC’slong running reality series, Dancing with the Stars, alongside Tom Bergeron this fall. Having a unique perspective on the competition, Erin was also a contestant in 2010, where she was paired with Maksim Chmerkovkiy and earned third place.
Recent notable appearances include her coverage of Super Bowl LI & Super BowlXLVIII, the 2015 & 2014 World Series and host of FOX’s Prime Time College Football Pregame Show. Prior to her move to FOX, Andrews spent eight years at ESPN where she hosted the first hour of ESPN’s College GameDay on ESPNU and was a features reporter for the full three-hour program, congruently serving as a sideline reporter for NCAA football and basketball games.
Erin began her career with Fox Sports-Florida South as a freelance reporter and Tampa Bay Lightning reporter for the Sunshine Network. She joined ESPN in May 2004 as a reporter for the network’s National Hockey League coverage and quickly become a fan favorite, transitioning into college football, basketball, baseball and Major League Baseball.