Could influencer marketing be the key to unlocking mobile’s creative potential and take up to $20 billion in digital brand advertising dollars? WHOSAY CEO Steve Ellis will tackle the question at Advertising Week New York’s panel “We Must Be Able to Do Better Than This. Making Better Ads for Mobile,” to be held on Monday, September 25 at 3:00 p.m. ET at Shutterstock Stage @ Liberty in New York City.
“We've been able to assemble a star-studded panel of advertising experts all of whom are dedicated to improving the type of advertising consumers see on their mobile phones,” Ellis, who will be joined by Natalie Monbiot, SVP Futures Starcom, Ian Schafer, Chief Experience Officer, Engine USA, Brian Wong, CEO/Founder, Kiip and Russ Freyman Head of Partnerships Google, said.
The marketing pros will be discussing ways to unlock mobile’s true potential by making better ads and focusing on creative, influencer talent and targeted distribution. And you can live-stream their remarks here!