Steve Ellis told Social Media Week that human ingenuity will save advertising by leveraging good ideas that cut through the marketing clutter and building relationships with consumers over six-inch screens.
Billy Boulia, VP, Social Strategy, Digitas, hosted the Social Media Week New York (SMWNYC) panel ‘Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow’ with Kyla Brennan, Founder & CEO, HelloSociety, Rob Gregory, President of Sales, WHOSAY and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries.
WHOSAY CEO Steve Ellis, Improv Everywhere’s Charlie Todd and Game/Film Theorists’ MatPat told Social Media Week New York (SMWNYC) that an ongoing trusted and creative relationship between professional creators and savvy brands was a win-win by delivering both business results and value to the audience.
Salima Popatia, VP Global Online Marketing & Merchandising at Estee Lauder and David Cohen, President North America, Magna Global, share key industry insights ahead of the 212NYC Winter Gala. The event, held on March 29, will be hosted by Shenan Reed, President, CFO at Publicis Groupe, also an honoree.