Ben Simmons and Tony the Tiger Are a Match Made in Frosted Flakes Heaven


Creator Ben Simmons partnered with Kellogg's Frosted Flakes to create content in support of #MissionTiger, an initiative to help keep sports programs in school across the country. 

"I've teamed up with Kellogg's Frosted Flakes and Tony the Tiger to help spread the word about #MissionTiger," Simmons captioned a fun video of himself receiving a call from Tony the Tiger while he's working out.

A second post, this time a photo, shows Simmons as a middle schooler. "Basketball meant everything to me in middle school and taught me valuable life skills: perseverance, teamwork, healthy competition, integrity, trust, and discipline," the creator captioned the excellent TB.