When Brands & Creators Team Up to Produce Authentic Content


With Easter around the corner, Hershey’s Kisses teamed up with creators Courtney Lopez, The Daily Davidsons, Denise Otico, and GabeBabeTV to give fans an authentic look at the way these influencers celebrate with their families.

“In this family, we take our Easter decorating seriously,” Lopez captioned her first video, distributed both on Facebook and Instagram.

She posted a second one, where she explains how she’s making sure they don’t run out of candies this year before Easter even starts. “It won’t matter how many “taste testers” there are, this Easter Bunny is keeping her basket stocked!”

Tiffany Darlyn had the same idea and hid some candy away for the Easter baskets. “Nova thinks she’s getting some chocolate this year, little does she know she has to wait,” she captioned the adorable photo carousel with her children, distributed on Facebook and Instagram.

Denise Otico knows that the holidays enhance flavors. “Peanut butter in chocolate is always a winning combination, but somehow it tastes even better during Easter,” she captioned her photo carousel.

Last but not least, Gabe Flowers (a.k.a. GabeBabeTV) shared that Cadbury Eggs are her family's favorite. “They make for the best Easter basket gifts. They look festive and are so delicious,” she captioned her content.