Why Nickelodeon’s ‘The Loud House’ Creates Culture That Drives Conversations
Last October, during an interview about achieving business results through inclusion, Viacom/Nickelodeon President of Global Consumer Products, Pam Kaufman told entertainment icon LL Cool J that the former—the first animated series to feature married gay parents—was as an example of Viacom’s IP, which “creates a culture that drives conversations.”
“Diversity and inclusion are a huge priority for Viacom,” Kaufman told LL, describing the company’s two-fold commitment to empower multicultural audiences through its content and multicultural teams through its company-wide resources ”that represent them and make sure all their voices are heard.”
The Viacom executive also addressed brand purpose. “Brands need to stand for something,” she told LL, explaining that her company hasn’t shied away from potentially controversial stances, such as when they hosted activist and former NFL quarterback, Colin Kaepernick for a talk, and when all of the company’s channels went dark for 17 minutes to support the National Student Walkout to promote gun safety.
“So proud of this,” she concluded, telling LL about MTV’s +1 the Vote campaign, which helped register an additional 800 thousand voters for the 2018 midterm elections.
See the interview below:
Check out the trailer for Nickelodeon’s The Loud House.
Header photo credit: Facebook.com/TheLoudHouse