Creative Content Can Perform and Also Make a Difference


Creator Riele Downs is followed by millions of highly responsive fans across platforms and so she decided to put her influence to good use.

She partnered with a favorite cable television channel and an iconic soft drink to give honor to whom honor deserves: M.A.D. Girls; young activists that, as Riele put it in one of her posts, “have made huge waves with their contributions to society.”

The content was distributed through Riele’s social media accounts; the creative and authentic photos and videos show her before, during, and after the gala, along with some of the honorees.

“So excited to share this day with some AMAZING women. Today’s all about celebrating who we are. Confident, resilient, magical,” Downs captioned another post.

And that is influence put to good work.