Getting2KnowU: Howard Tseng
The people that power WHOSAY, a Viacom company, are a blend of advertising, technology and media professionals who foster a spirit of creativity, commitment, innovation, and teamwork. And today, you will get to know another one of our outstanding WHOSAYers:
Name: Howard Tseng
Hometown: Queens, New York
School: CUNY Baruch College
Role at WHOSAY: As a Campaign Activation Coordinator, I work closely with brands and talent to produce, develop and execute creative marketing campaigns.
Prior role: I was a Partner Marketing Coordinator in Content Distribution at Viacom. Before that, I worked with MTV and various music labels (Roc Nation, Sony Music, Def Jam/Universal) in mostly marketing & branding capacities.
Dream creator(s) to work with: Apple, Jay Z, Kanye, Pharrell, ASAP Rocky, Frank Ocean, 50 Cent, Donald Glover. And any other artist that transcends outside their world into different mediums (fashion, film/TV, business)
Favorite thing about advertising: The creativity, the people, the pace—and the constant change of all of the above.
Most challenging aspect of the industry: Finding the right medium of work-life balance
Secret life hack: Act and think as if until you become it.
Interesting fact about yourself: When I was 16, I was approached by a talent scout to potentially join Korea’s most massive entertainment company / k-pop star and boy band factory.
Needless to say, I did not pursue that road, and all I got out of it was the cops called on me and a high school suspension for letting them in my school through a backdoor to look for other potential little teen bops. Oh and a free ‘sorry you got suspended’ lunch.
Best advice you’ve ever received: Pressure makes diamonds.
If you woke up tomorrow as an animal, what animal would you choose to be and why?
Lion, so I can chill all day with no one bothering me.
If you had your own late night talk show, who would you invite as your first guest?
My grandfather, who served as an advisor to the president of Taiwan after he was politically re-converted from Japanese rule during WWII.
If you had to delete all but 3 apps from your smartphone, which ones would you keep?
Spotify, Maps, Instagram
What are the last three emoji you used on your phone?
BONUS: Go-to karaoke song(s): “In the End” by Linkin Park and “Chop Suey” by System of a Down.