While setting proper campaign objectives and casting the right talent are critical parts of the influence marketing campaign process, distributing the content at scale is just as important.
At WHOSAY, this task is accomplished daily by people like Claire Bai, our outstanding Media Analyst and Buyer.
She sat with us for a new edition of Getting to Know You, the series that casts the spotlight on the women and men that have helped make WHOSAY the world’s largest and most-trusted influence marketer.
WHOSAY: What’s the first thing you do as soon as you arrive in the office?
Claire Bai: I usually open my Slack and email in the first minute when I arrive in the office. There are lots of Slack channels there, so I can quickly go over what is going on at the beginning of the day.
WS: What’s a typical day at WHOSAY like?
CB: On a typical day, I manage multiple campaigns by checking media strategy, spend and optimization, and answering questions from account managers (AMs) and clients. I also analyze and test campaign data (data is so important to me). Additionally, I supervise staff, so listing all my live campaigns with “notes” and “to do” lists has turned out to be very helpful.
WS: What’s the most challenging part of your job?
CB: I believe the most challenging part is that we have to deal with social media continually changing and evolving, such as Facebook ever-evolving algorithm and Instagram’s recent changes to its API. We have to figure it all out ASAP to make sure they won’t affect our campaigns.
WS: What is your role at WHOSAY?
CB: I am a Digital Media Analyst and Media Buyer.
WS: Who is someone at WHOSAY that inspires you and why?
CB: Matt Krueger is my supervisor, he mentors me in the job. I’ve learned a lot from him, such as how to answer questions in a smart way and how to make decisions in different cases. Media, sometimes, is not only about numbers. It is more kind of balancing act.
WS: What don’t most people know about you?
CB: I am a traveler, I went to more than 40 countries by myself. I spent half a year in Sri Lanka and half a year in Europe to volunteer and experience.
WS: Share your advice with aspiring young people who want to break into your industry
CB: Keep learning what is new because the digital media world changes so fast.
WS: What’s unique about your company?
CB: WHOSAY is unique, what we are doing is changing the marketing world.
WS: What is the best advice you have ever received?
CB: Matt Krueger gave me this advice just a few days ago: when you answer a question, don’t just give the direct answer but also think why are they asking that question, and give them additional information even before they ask.
Previously, in Getting to Know You: Mike Swart, Head of Shopping Marketing, Lisa Bryant, Marketing Manager, Sam Jones, Master Storyteller, Kay Blair, Digital Media Buyer, Joel Ponce, Account Director, Caitlin Curry, Account Manager, Josh Venkataraman, Campaign Activation Coordinator, Jenna Sereni, VP Marketing & Creative Services, Anthony 'Hootz' Taylor, Sr. Manager, Creative Services, Nate Anderson, Creative Lead, Sarah Gillman, Director, Activation & Branded Content, Stephen Glasco, Account Manager, Margo Alvarez, Legal Coordinator, Ty Jones, VP, Talent, Jason Bowers, Head of Production and Daion Morton, Talent Coordinator, Diversity