Daion Morton Will Discover the Right Talent for Your Influence Marketing Campaign
Even though at WHOSAY, everything starts with a great idea, the right talent to deliver that idea is just as critical. That’s why matching the right influencer with the brands’ campaign objectives is essential. The man in charge of such task? Daion Morton, a WHOSAY newbie we’re proud to welcome into the family as our new Talent Coordinator, Diversity.
WHOSAY: What’s the first thing you do as soon as you arrive in the office?
Daion Morton: The first thing I do when I arrive is to take a minute to reflect on my goals for the day, which are usually scattered across my desk on Post-it notes, haha. I then organize them and begin my day.
WS: What’s a typical day at WHOSAY like?
DM: A typical day at WHOSAY is never the same, literally. But that’s what I believe makes working here so fitting. I'm a person that loves change, so being able to work on new and challenging projects every day gets me excited about work.
WS: What’s the most challenging part of your job? And what’s the part you enjoy the most?
DM: The most challenging part of my day is managing various talent requests. My morning can begin with me researching and pitching talent between the ages 20-34 that live in Florida that are emerging artists. And by the end of the day, I’m researching and pitching talent between the ages of 8-14 that are Gen-Z YouTubers geared towards children's toys. But although it can be a challenge, it’s also what I enjoy most. I learn something new every day.
WS: What is your role at WHOSAY?
DM: I’m a coordinator on the Talent team at WHOSAY. My primary focus is discovering talent across various spectrums of diversity and being a liaison between talent and clients. An example of a project could be researching and pitching emerging artists or buzz-worthy digital stars for various partners including BET Networks.
WS: Who is someone at WHOSAY that inspires you and why?
DM: It may sound cliche, but honestly my supervisor Harvey Schwartz. He’s an entertainment industry guru that knows the business inside and out. I’m always picking his brain to learn more about talent, industry trends, and all things WHOSAY.
WS: What was your job before coming to WHOSAY?
DM: Before coming to WHOSAY I worked at Viacom Media Networks on VH1’s Talent Team. I was able to work alongside talents like Cardi B, Mariah Carey, and Teyana Taylor. It was an epic experience!
WS: What’s your secret life hack and/or productive hack?
DM: Self-care. I’m a huge advocate for taking time for yourself. Whether that means a quick weekend getaway or treating yourself to slice of pizza down the street. Self-care is essential.
WS: What don’t most people know about you?
DM: I went to very large high school with a little over 4,000 students. While in school I hosted a weekly talk show for my school’s TV department that earned a NATAS Student Emmy-award. It’s what inspired me to work in entertainment television. Before that, I planned to be a pharmacist.
WS: What do you want to achieve in the near and/or long-term?
DM: I hope to continue challenging myself to learn more about the entertainment industry and emerging talent. And I hope to bring what I learn to WHOSAY to help it grow even greater.
WS: Share your advice with aspiring young people who want to break into your industry?
DM: Be a genuine networker. Often times I rushed to meet numerous people in the industry, but I failed to cultivate genuine relationships. Quality is far more important than quantity in your network.
WS: What’s unique about your company?
DM: What makes WHOSAY unique to me, is how advanced the company is. Tools like WHOSAY Match make it easy to manage and find specific talent that fits a client’s needs. I feel lucky to work with such an innovative and leading company.
WS: What are your favorite books or quotes?
DM: One of my favorite quotes is, “It always seems impossible until it’s done.” I always remind myself that when I feel piled with tasks.
WS: What is the best advice you have ever received?
DM: To take time to live in the moment. As much as I love my hometown, Indiana, I worked diligently to achieve my goal of moving to New York City. Throughout my journey there were many times I felt like my life was moving non-stop. That was until my aunt explained to me the importance of learning to live in the moment. It's advice that I reflect on daily.
Previously, in Getting to Know You: Mike Swart, Head of Shopping Marketing, Lisa Bryant, Marketing Manager, Sam Jones, Master Storyteller, Kay Blair, Digital Media Buyer, Joel Ponce, Account Director, Caitlin Curry, Account Manager, Josh Venkataraman, Campaign Activation Coordinator, Jenna Sereni, VP Marketing & Creative Services, Anthony 'Hootz' Taylor, Sr. Manager, Creative Services, Nate Anderson, Creative Lead, Sarah Gillman, Director, Activation & Branded Content, Stephen Glasco, Account Manager, Margo Alvarez, Legal Coordinator, Ty Jones, VP, Talent and Jason Bowers, Head of Production