Rob Gregory, WHOSAY President of Sales and Marketing, is joining the Social Media Week New York (SMWNYC) panel “Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow” hosted by Digitas on Friday, April 27 at 12:15 PM ET at the Sheraton New York Times Square Hotel.
“Influence based advertising is mainstreaming, and it’s happening right now”, said Gregory. “With that ascension comes a new set of expectations for professionalism and discipline. That’s the conversation we’re excited about having.”
Gregory will join Billy Boulia, VP, Social Strategy, Digitas, Kyla Brennan, Founder & CEO, HelloSociety and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries to discuss best practices for successful partnerships and what’s next for agencies when it comes to social content.
The panelists will examine influencer marketing’s ability to push the boundaries of standard brand and social advertising thanks to influencers’ knack for allowing consumers to experience everything they produce and post.
The marketers will also explore the evolution of influencer marketing from traditional word-of-mouth to celebrity domination—and now into a main marketing channel. The session will also go a step further to explore the future of influencer of marketing and how emerging technologies like AI and VR will take the craft of influence to the next level.
Attend this session and learn:
• How to use influencer marketing as a viable and constant channel
• How influencers can utilize emerging technologies like AI and VR to drive real business results
• Best practices for executing successful creator partnerships by developing custom and engaging programs