WHOSAY has earned six nominations to the 2018 Shorty Awards for the influence marketing campaigns that it has powered for some of the coolest brands—such as the MTV VMAs, McDonald’s Sour Patch Kids, “Toys”R”Us and The Beard Club.
“Successful influence marketing campaigns require an incredible amount of discipline, focus and, above all, creativity,” said Jenna Sereni, WHOSAY, VP Marketing & Creative Services. “Our team pours heart and soul into these campaigns, so we are honored and excited to receive this recognition from our industry peers.”
The nods include the Best Mobile Campaign (“Slam Dunk with the Sour Patch Kids”), Brand Identity (“2017 MTV Video Music Awards: Pushing The Limits with Josh Peck”), Images and Beauty (“The Beard Club : Stay Weird, Grow a Beard”), Video Pre-Roll (“2017 MTV Movie & TV Awards: Getting Ready With Me”) and Retail e-Commerce (“Toys"R"Us Toy Box Season 2 Influencer Campaign,” in partnership with OMD and The Content Collective).
“One common denominator across all of our finalist entries is our established trust with each campaign's respective brand client,” said Kyle Jackson, WHOSAY, Associate Director, Activation & Branded Content. “That trust, an increasingly precious commodity in the influence marketing landscape, allows WHOSAY to think outside the box, be bold, and push the limits on what branded content can achieve.”
At WHOSAY, creative culture is everything. Our company has defined itself as a creatively-driven business. We aim for resilience, curiosity and bravery to bring the best work to our clients. Most importantly, we really care for and serve the brands we work with. At WHOSAY, great creative work is everyone’s agenda.
"We have a tremendous amount of fun developing, and executing programs for our clients,” said Adam Riesenberg, WHOSAY Associate Director, Creative Services & Content Strategy. “It's truly special when those ideas drive real business results."
We couldn’t be more proud of the team who made these campaigns successful. Sarah Gillman, Anthony "Hootz" Taylor, Michelle Peguero, Izzy Claveloux, Jenna Sereni, Jason Bowers, Harvey Schwartz, Matthew Krueger, Caitlin Curry, Holly Block, Kyle Jackson, Allie Hopfan, Matthew Love, Ally Silverstein, Stephen Glasco, Claire Bai, Sam Jones, Eyal Vada, Ying Wu, Adam Riesenberg, Annabelle Baskin and Kai Tu should all feel very proud of this great recognition.
The 10th edition of the iconic awards, that honor the best of social media and recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web, will be held April 15th, 2018 in New York City and WHOSAY is both proud and excited to be participating with the following pieces of branded content.
Best Mobile Campaign: “Slam Dunk with the Sour Patch Kids”
Brand Identity: “2017 MTV Video Music Awards: Pushing The Limits with Josh Peck"
Images, Beauty: “The Beard Club : Stay Weird, Grow a Beard”
Video Pre-Roll: “2017 MTV Movie & TV Awards: Getting Ready With Me”
Retail e-Commerce: “Toys"R"Us Toy Box Season 2 Influencer Campaign (in partnership with OMD and The Content Collective)”
With our six nominations, we’re happy to join our Viacom family at the 2018 Shorty Awards. Viacom’s nods include Brand Identity (TRL MTV), Multi-Platform Campaign (mother!: Utilizing Mystery to Drive Conversation on Social, Paramount Pictures and Fullscreen), Brand Redesign (Goodbye Spike, Hello Paramount, We Are Social, Viacom - Paramount Network), Auto (Meet an Owner: Daniel Tosh Viacom Velocity, Subaru), Insurance (One Night Only & GEICO: A Night of Surprises Viacom Velocity, GEICO), Live Events (MTV EMA Viacom International Media Networks), Social Activism (60 Second Docs Present Time: The Kalief Browder Story Viacom Velocity, Spike), YouTube Presence (Lip Sync Battle Viacom - Paramount Network), Twitter Presence (TRLMTV) and Campaign by Platform, Facebook (MTV EMA Viacom International Media Networks).
For more info on the 2018 Shorty Awards, go here.
Cover photo: Facebook/LilYachty