Who needs a team of stylists when you have African Pride?
The hair care product company teamed up with former Destiny’s Child singer LeToya Luckett in a social media advertising campaign for the latest Soul Train Awards.
“On set with my glam squad since day one... African Pride baby!!!” LeToya captioned her sponsored Instagram post with African pride. “From my 90s braids to my current natural bouncy curls, they've always got something just for me!!!”
The branded content included a video of LeToya rocking hairstyles from different decades, 80s, 90s, etc., on the red carpet of the Soul Train Awards. “Over the years, the Soul Train Awards red carpet was known for bringing you that 🔥 This year is no different,” she captioned the sponsored Instagram video, a tribute of sorts to the hottest African American hairstyles displayed on the red carpet of the Soul Train Awards throughout the decades.