Connecting with Consumers Wherever They Are
People are consuming content on a multitude of platforms, from traditional TV screens to digital, social, and live events, and brands need to genuinely connect with their audiences wherever they are. And consumers expect certain types of content on every platform, which each require a unique, specially curated marketing strategy.
By bringing together assets from respective verticals, companies like Viacom are developing comprehensive, in-house solutions to help advertisers cut through the noise and clutter in this increasingly fragmented media landscape.
This year, Viacom acquired WHOSAY, the largest influencer company, VidCon, the world’s biggest conference and festival celebrating online video, and—most recently—Awesomeness, “which brings [another] branded programming muscle to us,” said Sean Moran, head of ad solutions at Viacom, during Advertising Week New York.
These strategic acquisitions not only enhance Viacom’s offerings and capabilities, but the ad solutions team can truly provide partners with a creative approach to meet every marketing challenge with greater opportunity and flexibility.
It’s not just about being a dominant force on TV, it’s about having a cross-platform strategy that can be measured, refined and perfected as the market matures. Bringing together these different pieces of the puzzle for a holistic marketing approach is going to be essential in the future of brand success. “Now Viacom is a solutions company,” Moran concluded.
Header image credit: Advertising Week