18 Influencers with the Highest Affinity for Red Carpet-Related Brands

With awards season in full swing, what a better time to track the influencers with a knack for all things red carpet? Our Talent Team used WHOSAY Match, our free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence, to create yet another Hot Talent List just in time for the industry’s more sought-after awards. From Margot Robbie to Armie Hammer, and everyone in between, here are the 18 influencers with the highest affinity for red carpet-related brands.   

1. Zac Efron:

Icon Zac Efron rose to prominence in the late 2000s for his leading role in the High School Musical franchise (2006–08), the musical film Hairspray (2007) and the comedy film 17 Again (2009). He has since appeared in films like New Year's Eve (2011), The Lucky One (2012), Neighbors (2014), Dirty Grandpa (2016), Neighbors 2: Sorority Rising (2016) and Baywatch (2017). He flaunts 67.5 million fans, 33M on Instagram, 18.6M on Facebook and 15.9M on Twitter. Forty-seven percent of Zac’s fans are ages 18-24 and 22% ages 25-34. Seventy-six percent are female.

2. Kesha:

Trailblazer Kesha Rose is a singer, songwriter and rapper with 36 million fans across Instagram (2.6M), Facebook (29.5M) and Twitter (3.8M) ages 18-24 (50%) and 25-34 (24%). Sixty-four percent of Kesha fans are female.

3. Cardi B:

Trailblazer Cardi B is a musician and actress known for Love & Hip Hop (2010), Kocktails with Khloé (2016) and Being Mary Jane (2013). She has 23.4 million fans on Instagram (16.8M), Facebook (4.3M) and Twitter (2.3M). Cardi B’s fans are ages 18-24 (45%) and 25-34 (28%). Seventy-two percent of her fans are female.

4. Margot Robbie:

Icon Margot Robbie is an actress and producer known for The Wolf of Wall Street (2013), Suicide Squad (2016) and I, Tonya (2017). Margot has 16 million fans (13.5M on Instagram, 1.6M on Facebook and 1M on Twitter). Her fans are ages 18-24 (46%) and 25-34 (26%). Sixty-two percent are female.  

5. Ansel Elgort:

Icon Ansel Elgort is an actor and musician known for playing Augustus Waters in the romance The Fault in Our Stars (2014). Born in New York City to photographer Arthur Elgort and opera director Grethe Barrett Holby, Ansel tried out for the School of American Ballet and attended Stagedoor Manor summer camp and Fiorello H. LaGuardia High School. He began his professional acting career on stage, appearing in Matt Charman's play "Regrets," which was performed off-Broadway. Ansel has 14.4 million fans, 9.8M on Instagram, 844K on Facebook and 3.8M on Twitter. Forty-eight percent of his fans are ages 18-24 and 81% are female.

6. Tyler the Creator:

Trailblazer Tyler the Creator is a musician in all aspects, including producing, directing music videos as well as writing and performing as an artist. He was born in Boulder, Colorado as Tyler Okonma to a single mother. In 2008 Tyler, The Creator founded the hip-hop collective Odd Future, a controversial, alternate group. At such a young age Tyler the Creator became a hit in 2011 with his first single Yonkers, which was a track from his upcoming album, Goblin. He has 14.2 million fans on Instagram (4.4M), Facebook (3.1M) and Twitter (6.7M). Tyler the Creator’s fans are ages 25-34 (47%) and 52% male.

7. Hailee Steinfeld:

Trailblazer Hailee Steinfeld is an actor and musician known for her portrayal of Mattie Ross in True Grit (2010) for which she was nominated for the Academy Award for Best Supporting Actress, the Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role and the BAFTA Award for Best Actress in a Leading Role. Thereafter, she appeared as Petra Arkanian in Ender's Game (2013), Juliet Capulet in Romeo & Juliet (2013), Violet Mulligan in Begin Again (2013), Zooey Renner in 3 Days to Kill (2014) and most recently starred as Nadine in the coming-of-age film The Edge of Seventeen (2016) for which she received a Golden Globe Award nomination. Hailee has 10.1 million fans on Instagram (8M), Facebook (1.2M) and Twitter (921K). Seventy-three percent of her fans are ages 18-34 and 74% are female.

8. SZA:

SZA is a trailblazer, singer-songwriter and fashion influencer with 5.1 million fans, 3.2M on Instagram, 385K on Facebook and 1.6M on Twitter. Sixty-eight percent of SZA’s fans are ages 18-34 and 68% are female.

9. Kehlani:

Trailblazer Kehlani is an R&B singer-songwriter who is currently signed to Atlantic Records. Originally from Oakland, California, she released her first mixtape "Cloud 19" in 2014. She flaunts 5.1 million fans, 4.6M on Instagram, 568K on Facebook and 161 on Twitter. Fifty-three percent of Kehlani’s fans are 18-24 and 76% are female.

10. Alessia Cara:

Alessia Cara is a trailblazer, singer and songwriter. She is signed to EP Entertainment and Def Jam Recordings and is best known for "Here," her debut single from the debut studio album Know-It-All released November 13, 2015. She has 4.3 million fans, 1.9M on Instagram, 835K on Facebook and 1.1M on Twitter. Forty-six percent of her fans are ages 18-24 and 70% are female.

11. Khalid:

Influencer Khalid is a 19-year-old up and coming artist out of El Paso, Texas that first got popular off of his hit single “Location.” Khalid has 4.2 million fans (2.2M on Instagram, 378K on Facebook and 1.7M on Twitter). Forty-seven percent of his fans are ages 18-24 and 63% are female.

12. Daisy Ridley:

Trailblazer Daisy Ridley is an actress best known for her breakthrough role as Rey in the 2015 film Star Wars: The Force Awakens. She has 2.4 million fans on Instagram (1.5M) and  Facebook (913K). Fifty-three percent of Daisy’s fans are ages 18-24 and 68% are male.

13. Maren Morris:

Influencer Maren Morris is a singer, songwriter and record producer. She has released four studio albums; her latest has charted on two Billboard charts. Her debut single "My Church" hit number one on the Country Digital Songs chart in 2016. Maren has 1.1 million fans on Instagram (500K), Facebook (207K) and Twitter (364K). Seventy-six percent of Maren’s fans are ages 18-34 and 82% are female.

14. Daniel Caesar:

Trailblazer Daniel Caesar is a Canadian R&B and soul singer-songwriter. After independently building a following through the release of two critically acclaimed EPs, Praise Break and Pilgrim's Paradise, Caesar released his debut album Freudian in August 2017. He has 604 thousand fans (355K on Instagram, 75K on Facebook and 174K on Twitter).
 

15. Armie Hammer:

Trailblazer Armand Douglas is an actor known for his portrayal of the Winklevoss twins in the film The Social Network (2010), Prince Andrew Alcott in Mirror Mirror (2012) and the title character in the 2013 adventure film The Lone Ranger (2013). He took over David McCallum's role of Illya Kuryakin in The Man from U.N.C.L.E. (2015), and stars as Oliver in the 2017 romance drama Call Me By Your Name. He has 551 thousand fand, 442K on Instagram, 47K on Facebook and 62K on Twitter. Seventy-four percent of Armie’s fans are ages 18-34 and 66% are female.

16. Laura Dern:

Trailblazer Laura Elizabeth Dern is an actress. For her performance in the 1991 film Rambling Rose, she was nominated for the Academy Award for Best Actress, while for her performance in the 2014 film Wild, she was nominated for the Academy Award for Best Supporting Actress. She has 387 thousand fans on Instagram (303K), Facebook (2K) and Twitter (81K). Sixty-six percent of Laura’s fans are ages 18-34 and 68% are female.

17. Allison Janney:

Trailblazer Allison Brooks Janney is seven-time Primetime Emmy Award winning actress for her role as C. J. Cregg on the NBC drama The West Wing. She has 308 thousand fans (73K on Instagram, 20K on Facebook and 216K on Twitter). Seventy-one percent of her fans are ages 18-34 and 74% are female.

18. Rachel Brosnahan:

Trailblazer Rachel Brosnahan is an actress known for Beautiful Creatures (2013), Patriots Day (2016), Manhattan (2014) and the Netflix series House of Cards. She has 156 thousand fans, 77K on Instagram, 37K on Facebook and 42K on Twitter. Sixty-two percent of her fans are ages 18-34 and 66% are male.

This list has been curated by the WHOSAY talent team to help identify influencers for marketing campaigns. This list is available to WHOSAY Match users. For more information please visit matchreport.whosay.com.

HOT LISTSBy Alex Marin