For Influencer Luis Ortiz, Niagara Starch Is a Tradition That Smells Like Home

For Luis Ortiz, Niagara Starch smells like his childhood.

The former co-star of Million Dollar Listing New York posted a sponsored Instagram video where he talks about the way Niagara Starch helped him prepare for an intimate, polished dinner party for friends in New York.

"When I was originally approached to work with @niagara_starch, I got very excited because this is a product I remember growing up with in Puerto Rico," he captioned. "My great-grandmother used it, my grandmother used it, my mother uses it and I use it," he added.

That’s what an influencer is all about: authenticity. As he says, “even when I travel I always take a can with me. For those in Puerto Rico, you know very well what I am talking about. The yellow cap LOL 😂.."