It is hardly a secret that makeup artists make great beauty influencers. With massive and highly engaged followings, these stars are trailblazers on YouTube, Instagram, Facebook and Twitter where millions of fans follow their every single move. But, how to know which influencer(s) is/are the right one for your brand? Enter WHOSAY Match, the platform used by our Talent Team, brands, agencies (and you!), to find the perfect influencer for your campaign. Below, 11 influencing makeup artists with the highest brand affinity.
This influencer, YouTuber and makeup artist has 3.7M followers on Instagram, 405K on Facebook, 496K on Twitter and 3.0M on YouTube for a total of 7.6 million fans. They are ages 18-24 (24%), 25-34 (36%) and 35-44 (16%). Eighty-six percent are female.
This beauty influencer from Los Angeles has 3.9M followers on Instagram, 378K on Facebook, 411K on Twitter and 1.7M on YouTube for a total of 6.4 million online followers ages 18-24 (19%), 25-34 (46%) and 35-44 25%. Ninety-three percent of them are female.
3. Pat McGrath:
This British makeup artist is a trailblazer as well as the creative design director of Procter & Gamble beauty. She has 2.7 million fans (1.6M on Instagram, 329K on Facebook and 793K on Twitter). McGrath’s fans are ages 18-24 (18%), 25-34 (35%) and 35-44 (30%) with 80% of them female.
4. Jasmine Brown:
YouTuber and influencer Jasmine Brown is also a model who is based in LA. She has 653K followers on Instagram, 10K on Facebook, 43K on Twitter and 1.5M on YouTube for a total of 2.2 million followers. Jasmine’s fans are ages 18-24 (31%), 25-34 (36%), 35-44 (19%). Eighty-four percent are female.
5. Sonjdra Deluxe:
Canadian influencer and beauty blogger Sonjdra Deluxe has 1.1 million fans, most of them on Instagram. Her fans are ages 25-34 (22%) and 35-44 (44%) with 72% of them female.
6. Alex Faction:
Beauty influencer Alex Faction is a YouTuber, makeup artist and cosmetologist who boasts 277K fans on Instagram, 13K on Facebook, 25K on Twitter and 210K on YouTube. Faction’s fans are ages 18-24 (37%) and 25-34 (14%) and 90% are female.
7. Beauty By Gabbie:
This influencer and YouTuber has 291 thousand fans (30K on Instagram, 8K on Facebook, 2K on Twitter and 251K on YouTube ages 18-24 (29%), 25-34 (40%) and 35-44 (20%). Eighty-eight percent are female.
8. Vic Brocca:
Influencer, beauty blogger and YouTuber Vic Brocca has 201 thousand fans, 176K on Instagram, 89 on facebook, 90 on Twitter and 25K on YouTube. His followers are ages 18-24 (46%) and 25-34 (33%) with 73% of them female.
9. Penelope Gwen Make-Up Art:
This 20 year old make up artist, model and portrait photographer based in Birmingham England is an influencer who boasts 183 thousand fans (168K on Instagram, 5K on Facebook, 199 on Twitter and 10K on YouTube). Her fans are ages 18-24 (28%), 25-34 (39%) and 35-44 (10%) and 76% are female.
10. Body Electric by bangs:
Body Electric by bangs is a Halloween makeup and body paint account by Corie Willet with 158 thousand fans (148K on Instagram and 9K on Facebook). Her fans are ages 18-24 (30%), 25-34 (40%) and 35-44 (18%). Seventy-six percent are female.
11. Mylah Morales:
Micro-influencer and celebrity makeup artist Mylah Morales’ clients include Rihanna, Shakira, Fifth Harmony, Tinashe, Jennifer Hudson, Kesha, Nicki Minaj, Jennifer Lopez, Leona Lewis, and Alexandra Shipp. She has 74 thousand fans ages 18-24 (25%), 25-34 (50%) and 35-44 (25%).
THIS LIST HAS BEEN CURATED BY THE WHOSAY TALENT TEAM TO HELP IDENTIFY INFLUENCERS FOR MARKETING CAMPAIGNS. THIS LIST IS AVAILABLE TO WHOSAY MATCH USERS. FOR MORE INFORMATION PLEASE VISIT MATCHREPORT.WHOSAY.COM.
Photo credit: Ian Dooley