WHOSAY Hot Talent List: 13 Influential Female Authors to Partner with Your Brand This Fall
Winter is coming!And what better activity for the upcoming season than curling up with a good book? Luckily, our Talent Team used WHOSAY Match to find the 13 female author influencers that best will match your taste (and your brand!) this book season.
1. The Pioneer Woman/Ree Drummond:
This influencer, food blogger and Food Network personality is known for The Pioneer Woman (2011), Thanksgiving Live! (2012) and Home & Family (2012). She boasts 7.6 million fans, 1.9M on Instagram, 4.6M on Facebook and 1.1M on Twitter ages 25-34 (32%), 35-44 (31%) and 45-54 (21%). Ninety-four percent are female.
2. Ayesha Curry:
This icon is a celebrity cook, cookbook author, television personality, business woman, model and actress. Her cooking career started in 2014 when she began to present cooking demonstrations on her Youtube channel Little Lights of Mine. She has 6.5 million fans across Instagram (5.3M), Facebook (357K) and Twitter (860K). Curry’s fans are ages 25-34 (23%), 35-44 (32%) and 45-54 (19%). Seventy-five percent are female.
3. Shonda Rhimes:
Trailblazer Shonda Rhimes is a writer and producer, known for Grey's Anatomy (2005), The Princess Diaries 2: Royal Engagement (2004) and Scandal (2012). Rhimes has 3.1 million fans across Instagram (986K), Facebook (494K) and Twitter (1.6M) ages 18-24 (20%), 25-34 (27%), 35-44 (21%) and 45-54 (20%). Eighty-one percent of Shonda’s fans are female.
4. Yolanda H Foster:
Trailblazer Yolanda Hadid Foster is a television personality and former model. She is best known as a star of the American reality-television show The Real Housewives of Beverly Hills and for being the mother of model sensations Gigi & Bella Hadid. Foster boasts 1.4 million fans, 33K on Instagram, 742K on Facebook and 655K on Twitter. Her fans are ages 25-34 (22%), 35-44 (29%) and 45-54 (31%). Eighty-six percent are female.
5. Veronica Roth:
Trailblazer Veronica Roth is the author of the Divergent series, which includes Divergent, Insurgent, Allegiant, and Four: A Divergent Collection. She has 1.4 million fans across Instagram (200K), Facebook (569K) and Twitter (582K). Roth’s followers are ages 18-24 (53%) and 25-34 (22%). Eighty-eight percent are female.
6. Gabby Bernstein:
Influencer Gabby Bernstein is the #1 New York Times best-selling author of The Universe Has Your Back and has written four additional best sellers. She was featured on Oprah’s Super Soul Sunday as a “next-generation thought leader,” and The New York Times named her “a new role model.” She has 1.2 million fans, 365K on Instagram, 388K on Facebook and 434K on Instagram ages 25-34 (22%), 35-44 (33%) and 45-54 (29%). Eighty-five percent are female.
7. Chimamanda Ngozi Adichie:
Influencer Chimanda Ngozi Adichie is a Nigerian novelist, nonfiction writer and short story writer. A MacArthur Genius Grant recipient, James Copnall wrote in the Times Literary Supplement that she was "the most prominent" of a "procession of critically acclaimed young anglophone authors is succeeding in attracting a new generation of readers to African literature." She has 937 thousand fans across Instagram (23K), Facebook (890K) and Twitter (24K). Her fans are ages 18-24 (23%), 25-34 (29%) and 35-44 (20%). Fifty-seven percent are female.
8. Cheryl Strayed:
This trailblazer is an American memoirist, novelist, and essayist best known for the memoir Wild: From Lost to Found on the Pacific Crest Trail. She has 598 thousand fans across Instagram (171K), Facebook (289K) and Twitter (138K). Strayed’s fans are ages 25-34 (18%), 35-44 (24%) and 45-54 (32%). Eighty percent are female.
9. Jessica Seinfeld:
Jessica Seinfeld is an American author, philanthropist, and influencer. She has released two cookbooks about preparing food for families and is the founder of Baby Buggy, a New York City-based charitable organization that provides essential items for families in need throughout New York City. She is the wife of comedian Jerry Seinfeld and boasts 438 thousand fans on Instagram (315K), Facebook (55K) and Twitter (68K). Seinfield’s fans are Eighty-three percent female.
10. Roxane Gay:
Trailblazer Roxane Gay’s writing appears in Best American Mystery Stories 2014, Best American Short Stories 2012, Best Sex Writing 2012, A Public Space, McSweeney’s, Tin House, Oxford American, American Short Fiction, Virginia Quarterly Review, and many others. She is a contributing opinion writer for the New York Times. She is the author of the books Ayiti, An Untamed State, the New York Times bestselling Bad Feminist, the nationally bestselling Difficult Women and the New York Times bestselling Hunger. She is also the author of World of Wakanda for Marvel. Gay has 385 thousand fans, 38K on Instagram, 31K on Facebook and 316K on Twitter. Her fans are ages 25-34 (33%), 35-44 (33%) and 45-54 (17%). Ninety-percent of her fans is female.
11. Sara Shepard:
Influencer Sara Shepard is known for the bestselling Pretty Little Liars and The Lying Game book series, both of which have been turned into television shows on Freeform. She boasts
229 thousand fans, 53K on Instagram, 15K on Facebook and 161K on Twitter. Shepard’s fans are ages 18-24 (51%) and 25-34 (36%). Sara’s followers are 94% female.
12. Marissa Hermer:
Marissa Hermer is a wellness and food influencer. Together, she and her husband Matt spent a decade in London before moving back to California to raise their three children. She is the author of the An American Girl in London cookbook. Hermer has 221 thousand fans, 142K of them on Instagram, 54K on Facebook and 24K on Twitter. They’re ages 25-34 (43%) and 35-44 (22%) and 77% are female.
13. Ally Hilfiger:
Trailblazer and author Ally Hilfiger is the daughter of American fashion designer Tommy Hilfiger. In her own right, she is a successful TV producer and the author of Bite Me: How Lyme Disease Stole My Childhood, Made Me Crazy, and Almost Killed Me. Ally has
68 thousand fans on Instagram (46K), Facebook (21K) and Twitter (1K) ages <18 (30%), 18-24 (20%) and 25-34 (10%) and 67% are female.
BONUS: Stephanie Danler:
Trailblazer and author Stephanie Danler attended Kenyon College and received her MFA in Fiction from The New School. She has 19 thousand fans mostly on Instagram (16K) and Twitter (4K).