How to Ace the Branded Campaign Game in an Increasingly Cluttered Marketplace
WHOSAY’s Senior Director of Talent Management, Ty Jones, will address the issue at the Digital Hollywood Spring Conference in LA on May 24th.
Jones, is one of the speakers at the upcoming Digital Hollywood Spring conference to be held on Wednesday, May 24th at 10:45 am PST at the Skirball Cultural Center in Los Angeles, California, where he’ll explain how to successfully develop and distribute branded campaigns in an increasingly crowded digital marketplace.
"I'll be speaking on creating and smartly distributing high-quality content that feels organic to both the brand and to the talent's fanbase,” said Jones who assists clients with their day-to-day publishing and promotion of digital content. Jones also believes, "The goal is to find that happy medium of art and science that goes into a successful branded campaign in a crowded digital marketplace."
Jones will be joined by Michael Bertolina, Vice President of Client Development at Branded Entertainment Network (BEN), Anathea Ruys, Managing Editor at Carat LA, Josh Brooks, SVP Brand Strategy & Marketing at Jam City, and David Leibowitz, Managing Partner at CH Potomac, who will be moderating the three-day event titled, "Branded Entertainment Marketing - Across Platforms - Leveraging Image Content and Celebrity."
"Breaking through the competitive cacophony vying for consumers' attention is more daunting than ever. Find out how the industry's TV, music, mobile, film, and broadband marketing/creative teams are reinventing the world of entertainment, branding, and marketing with impressive results," reads the event's description.
For more info, including how to register, click here.