Last week, WHOSAY CMO Paul Kontonis penned an essay for MarketingLand in which he argued it is time for marketers to say goodbye to the "R" in "influencer marketing," and start to talk about "influence marketing" instead.
He argued that by embracing the six phases of influence marketing: 1) setting campaign objectives, 2) targeting audiences, 3) casting influencers, 4) building the creative, 5) distributing at scale, and 6) measuring results, marketers would be able to "break through the content and advertising clutter with better creative, robust media performance, and positive brand sentiment and reputation."
Kontonis will elaborate on his thesis on Thursday, April 27 at 4 pm ET at The WOMMA Summit 2017 to be held at The Times Center in New York, NY. The event is aimed at helping marketers better understand their customers, and "create brand experiences that truly engage your audience."
Go to wommasummit.com for more info.