Gus Kenworthy, Karamo Brown and Tyrann Mathieu partnered with a global clothing-retail company to treat their fans with summery sponsored videos.
Billy Boulia, VP, Social Strategy, Digitas, hosted the Social Media Week New York (SMWNYC) panel ‘Influencer Marketing’s Next Frontier: Best Practices for Successful Partnerships Today & Tomorrow’ with Kyla Brennan, Founder & CEO, HelloSociety, Rob Gregory, President of Sales, WHOSAY and Grace Flynn, Lifestyle Blogger, The Doughnut Diaries.
WHOSAY CEO Steve Ellis, Improv Everywhere’s Charlie Todd and Game/Film Theorists’ MatPat told Social Media Week New York (SMWNYC) that an ongoing trusted and creative relationship between professional creators and savvy brands was a win-win by delivering both business results and value to the audience.
On Saturday, April 21 dozens of teams from media and entertainment companies will kick off spring by participating in NYFEST 2018, the industry’s soccer tournament that this year benefits Play Study Win and Grassroot Soccer. We sat with founder Dylan Leiner to learn more about this fun and important cause.