We sat with WHOSAY new Digital Media Buyer for another edition of Getting2KnowU where she shared what she thinks are both the most exciting and challenging parts of working in advertising as well as her go-to karaoke song.
From tracking, reporting, and measuring progress in attracting and retaining multicultural talent to grooming and mentoring candidates in diverse communities, is upon companies to broaden their talent pool for their own business sake.
LL Cool J, the entertainment icon, Kennedy Center honoree, two-time Grammy Award winner, NAACP Image Award winner and philanthropist will interview top CMOs about the topic on behalf of WHOSAY at the ANA Masters of Marketing in Orlando, Florida.
Creators Sai De Silva and Shannon Willardson partnered with an educational entertainment and electronics company and a global supplier of electronic learning products respectively to delight their followers with a glimpse of their lives as moms.
WHOSAY VP of Marketing & Creative Services, Jenna Sereni, told us ahead of her October 3 Advertising Week New York panel that an A-list celebrity is going to drive awareness via scale, while an influencer talent is going to drive engagement amongst a captive audience.