Before he joins WHOSAY Head of Shopper Marketing, Mike Swart, on September 26 for a fireside chat about influencer marketing, the country music singer, songwriter, and multi-instrumentalist shared with us his favorite platform to engage his audience, what he looks for when partnering with a brand, and how to stay authentic on social media.
Alysha Yuille, Director of Content at Carat, Adam Puchalsky, Managing Director at UM Studios, Casey De Palma, Director of Digital Engagement and Public Relations at Unilever, and Steve Ellis, CEO at WHOSAY weigh in on Paid Media in influencer marketing.
A combination of creativity, professionally-vetted creators and a sound paid media strategy will deliver results in your influencer marketing campaigns, regardless of Facebook and other platforms’ decreasing organic reach.
WHOSAY CMO Paul Kontonis wrote for Social Media Week that approaching influencer marketing from organic reach alone is a flawed strategy. Creative premium content should engage the specific subset of followers of that particular influencer as well other audiences beyond social media and into linear TV.
The people that power WHOSAY, a Viacom company, are a blend of advertising, technology and media professionals who foster a spirit of creativity, commitment, innovation, and teamwork. And today, you will get to know another one of our outstanding WHOSAYers: Sales Intern Maddie Blake.
Join us on July 18 in New York City for the panel ‘Inside Influencer Marketing– Success Strategies & Pitfalls to Avoid’ with WHOSAY CEO Steve Ellis and industry leaders to learn how to build a relationship with a new customer on a six-inch screen. Register for free.