Macy's celebrated the resurgence of 1990s fashion
Leverage Talent to create custom content and in-store appearances that incorporate Macy’s ’90s fashion looks, each reflective of their individuality and authentic expression
Generate buzz and awareness around Macy’s 1990s collection, encouraging consumers to shop at Macy’s for all things back-to-school
Drive in-store traffic and purchase intent with in-store appearances
WHOSAY teamed up with Ashley Rickards, Katie Cassidy, Liz Gillies and AnnaSophia Robb to ignite a social conversation—generating awareness and buzz around Macy’s “Throwback to School” campaign, positioning Macy’s as the back-to-school shopping destination.
WHOSAY created original video, photo and GIF content tapping into Talent’s authentic personality—highlighting which 90s trends inspire their style, with all products available at Macy’s. Ashely Rickards and Katie Cassidy also represented the brand with three in-store appearances each at Macy’s locations across the country.