Macy's celebrated the resurgence of 1990s fashion

 
 

Campaign Objectives

Leverage Talent to create custom content and in-store appearances that incorporate Macy’s ’90s fashion looks, each reflective of their individuality and authentic expression

Generate buzz and awareness around Macy’s 1990s collection, encouraging consumers to shop at Macy’s for all things back-to-school

Drive in-store traffic and purchase intent with in-store appearances

 
 

SOLUTION

#ThrowBackToSchool

WHOSAY teamed up with Ashley Rickards, Katie Cassidy, Liz Gillies and AnnaSophia Robb to ignite a social conversation—generating awareness and buzz around Macy’s “Throwback to School” campaign, positioning Macy’s as the back-to-school shopping destination.

WHOSAY created original video, photo and GIF content tapping into Talent’s authentic personality—highlighting which 90s trends inspire their style, with all products available at Macy’s. Ashely Rickards and Katie Cassidy also represented the brand with three in-store appearances each at Macy’s locations across the country.

 

Amplify the Bank of America Llama and #LloveYourApp

 

Objectives

  • Find comedians and baseball players to help bring the llama to life as part of Bank of America’s mobile banking app initiative, particularly centered around the 2016 MLB All-Star game
  • Create fun and engaging content to compliment the existing Bank of America ‘Look to their Llama’ and #LloveYourApp automated banking campaign

 

 

#LloveTheGame

Solution

WHOSAY teamed up with Adam Jones, George Janko, and Bank of America’s Llama to create an original social media campaign that elevated Bank of America’s official mobile app messaging around the 2016 MLB All-Star Game. Together, George, Adam and Llama explored San Diego in the days leading up to the All-Star Game.

This comedic series creatively highlighted specific features of the newly redesigned mobile banking app.

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Chevy promotes the first-ever emoji press release

 

Campaign Objectives

Chevy built a campaign promoting the first-ever emoji press release to support the launch of the new Chevrolet Cruze, targeting Millennials, new drivers, and their parents.

#EmojiAcademy

Solution

WhoSay casted 4 celebrities to work together in a hilarious series of #EmojiAcademy videos. The video series were shared and promoted across social networks, creating high audience engagement.