Chevy built a campaign promoting the first-ever emoji press release to support the launch of the new Chevrolet Cruze, targeting Millennials, new drivers, and their parents.
WhoSay casted 4 celebrities to work together in a hilarious series of #EmojiAcademy videos. The video series were shared and promoted across social networks, creating high audience engagement.
- Norm McDonald- Actor, Comedian
- Zendaya - Actress, Singer, Dancer
- Ashley Benson - Actress
- Jamie Chung - Actress