Chevrolet #EmojiAcademy

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OBJECTIVE

Chevy built a campaign promoting the first-ever emoji press release to support the launch of the new Chevrolet Cruze, targeting Millennials, new drivers, and their parents.

WHOSAY SOLUTION

WhoSay casted 4 celebrities to work together in a hilarious series of #EmojiAcademy videos. The video series were shared and promoted across social networks, creating high audience engagement.

TALENT

  • Norm McDonald- Actor, Comedian
  • Zendaya - Actress, Singer, Dancer
  • Ashley Benson - Actress
  • Jamie Chung - Actress