LIVE NOW: COKE x BET AWARDS

Another campaign that went live this weekend – COKE x BET AWARDS! Clients are very pleased with end results as are we!

For this collaboration, WHOSAY teamed up with R&B singer Trevor Jackson to create some great Unfiltered content – driving participation in Coca-Cola’s execution of the Ultimate Fan Pit Sweepstakes and Viewers’ Choice Award, both culminating at the BET Awards. 

Deliverables for this campaign:

  • Native social posts –
    • One (1) unfiltered selfie-style Talent produced :15-:30 CTA sweepstakes video
    • One (1) unfiltered photo taken in the Ultimate Fan Pit from the BET Awards
    • One (1) unfiltered boomerang taken at the Coke Share Chair
    • One (1) Instagram Story from the UFP, including one (1) video and one (1) photo shared from the BET Awards on June 24th 2018.
  • Additional content –
    • One (1) unfiltered photo at the Coke Share Chair for Advertiser usage only (not posted by Talent)

HIGHLY recommend working with Trevor Jackson again. He is kind, easygoing, and a pleasure to work with. Gets great engagement – his fans love him. Also, his MOM is amazing at handling his social media posts and super accessible. With some changing deliverables (per Coke’s last minute requests) and hard-to-please clients, Talent went above-and-beyond!

Now for the team that helped execute. HUGE thank you to Alexandra for helping to capture the CTA video with Trevor. And HUGE thank you to Hyunjin for attending the BET Awards and hustling to capture content in real time. LIVE events are unpredictable, stressful, and everything is super time sensitive – so I greatly appreciate Hyunjin stepping in and turning around photos and videos that clients LOVED! Big shoutout to the rest of the team who helped execute this campaign: Kyle, Stephen, Andy, Kay, Nate, Ally, Kittie, Harvey, Daion, Annabelle, Matt K, Dom, Jason, Max, Alexandra, Hyunjin, Alan, and Brittany.

 

LIVE LINKS FOR CONTENT:

CTA VIDEO (driving to sweepstakes)

FACEBOOK
INSTAGRAM

TWITTER

 

BET AWARDS CONTENT (Unfiltered)

UFP photo – FACEBOOKINSTAGRAMTWITTER

Boomerang at Share Chair – FACEBOOKINSTAGRAMTWITTER

IG Story – FINAL ASSETS for VIDEO and PHOTO

By Paul Kontoniscoke, bet