NOW LIVE: TWIX VidCon + Mars Delicious Drive

Hi everyone,

Your favorite brand is back! We had not only one, but TWO activations at this year’s VidCon. As part of our TWIX 2018 program, we brought back George Janko, who acted as the prom king and co-host of TWIX Prom, which closed out the event.

We then partnered with Viacom, and brought Kirsten Collins as the star of Mars’ Delicious Drive, which was exactly what you’re picturing. Think of all your favorite Mars candies in one place and you got Delicious Drive! Just as we did with George and MTV at SXSW, Kirsten appeared in an MTV video with TRL’s Erik Zachary, and also created her own content for Mars to post on her social channels.

Thanks to everyone involved, both campaigns were a huge success!

DELIVERABLES: 1x teaser photo carousel, 1x unfiltered video, 1x 3-part IG story, as well as 1x dark post photo

TEAM: Allie, Andy, Kyle, Stephen, Claire, Matt, Kittie, Ty, Daion, Melissa, Harvey

**Special shout out to Kyle and Andy for holding Kirsten’s bag all day and for being awesome ☺

LIVE LINKS (coming soon to WireDrive!)

GEORGE

Photo Carousel: FBIGTW

IG Stories: attached!

Video: FBIGTW

KIRSTEN

Photo Carousel: FBIGTW

IG Stories: attached!

Video: FBIGTW