Excited to share that all four talent of our AT&T #ItCanWait campaign are now live! This was the first campaign that I jumped into - many thanks to Caryn, Hyunjin, and Josh for providing guidance and a seamless onboarding into WHOSAY Activations.
Big shout outs to the rest of the team including Matt, Izzy, Sam, Hootz (mastermind behind all creatives!!), Gina, Harvey, Ally, Daion, and Varsha for helping bring this program to life.
While the client expressed some initial disconnect with the tier of the Talent secured over what was proposed, Harvey quickly smoothed that over and convincingly educated the client on the intricacies of the Talent casting process.
A few reshoots were needed but we gained some helpful learnings along the way when approaching Unfiltered campaigns, particularly with big corp clients with specific legal and messaging needs, to ensure all content guidelines are clearly communicated and covered.
Overall, we delivered great content that the client is happy about and that resonated really well with our Talents’ fans. Please see below:
Happy to be amongst such smart & creative people at WHOSAY – looking forward to many more to come!