LIVE NOW: Mtn Dew Kickstart + Double Dare at Clusterfest

Hi everyone,

Excited to share that we activated our very first live event with Mountain Dew a few weeks ago on 6/3! For this campaign, we worked with Mtn Dew Kickstart, who was a sponsor of the Double Dare obstacle course at Clusterfest in San Francisco. 

It was a quick turnaround, but we’re really happy with how the content turned out! Some more campaign details below:

TEAM: Nicole, Dan, Michelle, Izzy, Annabelle, Harvey, Kittie, Skylar, Melissa, Daion, Matt, Varsha

CAMPAIGN SUMMARY: 1x Talent (Alfonso Ribeiro) to produce selfie-style content driving awareness for the Double Dare Activation and Mtn Dew Kickstart at Clusterfest.

**Huge thanks to Harvey for locking Alfonso so quickly, and for Matt, Skylar and Varsha’s help in getting posts live so late on Sunday night! 

CAMPAIGN DELIVERABLES:

  • One (1) total organic social post- one (1) unfiltered video to be posted from Talent’s social handles.
  • One (1) unfiltered photo to be dark posted from Talent’s social handles. 
  • One (1) three-part Instagram Story to be posted from Talent’s IG handle.
  • Alfonso also did press interviews with BroBible and UPROXX and had a meet-and-greet on site (everyone was so excited to meet Carlton!!)

Live links below for Alfonso’s video post!

·         FB

·         IG

·         TW (added value!)

The dark post photo can be viewed HERE, along with his IG story content, which can be found HERE. **Will be added to WireDrive soon!

Best,

Hyunjin