What's your SKIN AGE? No matter how old Olay's algorithm thinks you are (I got 38 which is both insulting and sad) you can now fix any skin flaws with Olay's 28 Day Challenge! In just 28 days, you can have that youthful glow we all want.
OVERVIEW: Warmer weather doesn't only instigate a change of wardrobe. When it comes to the pendulum of climate extremes, your skin also craves a change of season. Enter: The 28 Day Challenge with Olay.
Our Talent will tell us why they’ve decided to take the 28-day Challenge with Olay - whether they’re getting ready for a festival, summer event, or simply looking for a fresh start, We’ll follow their skin transformations through photo check-in’s and final Before & After photo carousel post.
Plus, this was the first time that we incorporated a sweepstakes and built our very own microsite! Through Talent and their content, we encouraged followers to join the Olay 28 Day Challenge, and to share their very own Day 1 photos. Excited to see what submissions we receive!
TEAM: Jenna, Nina, Ying, Hyunjin, Brittany, Harvey, Alan, Adam, Annabelle, Ally, Melissa, Skylar, Kittie, Matt
Unfiltered: Mini Marley, Jenn Im, Sivan Ayla
Premium: Whitney Port, Racquel Natasha, Sydney Leroux
DELIVERABLES PER TALENT: 1x Organic Video Post, 1x Photo, 2x Dark Posted Check-In Photos (Additional for Premium Talent: Dark Post Sweepstake video + 1x IG Story Recap)
- Mini Marley:
- Jenn Im:
- Sivan Ayla:
- Whitney Port
- Racquel Natasha
- Sydney Leroux