With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
UNRIVALED CONVERGENT REACH
As audiences continue to fragment, we have built a high-quality, brand-safe convergent ecosystem with countless measurable opportunities for you to target the right audience with your marketing message. We are taking the awareness we’ve built from this massive streaming footprint and connecting it to performance, unlocking the power of retail data to make our expansive content shoppable, measurable and targetable.
INNOVATIVE ADVANCED ADVERTISING & MEASUREMENT SOLUTIONS
We are, and have always been, industry leaders in advanced advertising with Vantage, and are at the forefront of championing a multi-currency marketplace. We are also expanding our efforts to redefine performance media by developing an always-on attribution service, providing full transparency and building a best-in-class identity framework.
CREATIVE & MARKETING
With custom content, integrations and more, our Paramount Brand Studio team develops creative solutions that seamlessly put your brands into the context of our programming and make you a part of the cultural conversation. Additionally, the CBS Sports Creator Studio connects advertisers with influencers who will develop custom content and provide behind-the-scenes access to CBS Sports events or programs.
AUDIENCE IMPACT & INTELLIGENCE
Our Audience Impact and Intelligence team is a specialized group of strategists and researchers who power our advertising partners with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We deeply understand who, how and where people are watching, and we have the expertise and access to data and tools that give us insights about your clients, categories and audiences.
DIVERSE & INCLUSIVE STORYTELLING
We reflect the breadth of our audiences and allow you to connect to them in truly authentic ways by developing internal programs, processes, and external platforms to ensure that all voices are represented and heard. We have developed partnership opportunities under our Content for Change initiative, which range from custom branded content and thought leadership to our creative talent pipeline program and Creators House events.
PRESS
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Paramount Advertising's Now Series And The Future Of Creativity
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A Force of Nature
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What ‘Rupaul’s Drag Race’ Can Teach Brands About Lgbtq+ Marketing
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How Paramount and Innovid's Interactive Super Bowl Spots Scored Big
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Shopsense AI Elevates Retail Media With a Shoppable CMT Music Awards Experience
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CBS Sports Creator Studio Forges Content For M&M’s Ring Campaign
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IAB Board of Directors Announces John Halley, President of Paramount Advertising, as New Board Chair for 2024
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Arby’s ‘Good Burger’ Collab—The Fictional Meal Comes To Restaurants As The Sequel Hits Paramount+
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