PARAMOUNT ADVERTISING
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
LATEST NEWS AND INSIGHTS
- THE PEAK
A Force of Nature
Our content and creative capabilities are your pathway to cultural relevance. Learn how we partnered with Mastercard and The GRAMMYs for a one-of-a-kind performance with SZA, telling the right story with the right person at the right time.
- The Peak
The Golazo Effect
For years we’ve heard, “soccer is finally coming to America,” but now, we can conclusively say, it’s arrived. Explore the growing interest in the world’s most popular sport and how CBS Sports Golazo Network has built fandoms in its first year with unparalleled coverage of worldwide soccer.
- The Peak
The Changing Face of Popularity
Fame, impact, and pushing boundaries is the recipe for popular, fan-driven content. Explore what's driving breakthrough moments of popularity and how brands can better connect with audiences in our latest LinkedIn newsletter.