Born and raised in Xicotencatl, Tamaulipas, a tiny village in Northern Mexico, Verástegui was the son of a sugar cane farmer. At the age of 18, he left his small town and headed to Mexico City to pursue a career in entertainment. Twelve years later, Eduardo had toured the world as a singer in the Mexican pop sensation Kairo and as an acclaimed solo recording artist, performing sold-out concerts in over 13 countries. Starring in five highly-rated "telenovelas" (Spanish soap operas) for Televisa (broadcast in over 19 countries), he has also been featured on hundreds of international magazine covers including People En Español which voted him one of 50 Most Beautiful People. Verástegi has appeared opposite Jennifer Lopez in one of her most famous music videos "Ain't it funny!" as well as in an international television commercial promoting her self-titled commercial fragrances. In 2001, Verástegui was on a flight from Miami to Los Angeles when he was approached by the V.P. of Casting at 20th Century Fox for the studio's first ever Latino-driven film "Chasing Papi" and won the starring role. He subsequently co-starred in an indie film called "Meet Me In Miami" and has appeared in such primetime television series as "CSI:Miami, " "Charmed," and "Karen Cisco". In 2004, following an inspiration to transform his image, Verástegui left his agency and management and teamed with director Alejandro Monteverde and producer Leo Severino to form Metanoia Films, a company committed to projects that entertain, engage and inspire.